Strategy in TECH...
Onkyo has finally jumped on the headphone bandwagon, although they are about the last major audio component brand to do so. The company will formally launch its new headphone line at the International CES opening Tuesday in Las Vegas, NV.
As we had reported previously, Onkyo had hinted it would be moving in this direction at last year’s CES.
As most strata-GEE.com readers know, we conduct two short but insightful surveys every year. One survey is on readers’ intentions and plans for attending September’s CEDIA Expo. And the other covers the industry’s largest trade show – the International Consumer Electronics Show held every January in Las Vegas, NV – set to kick off next week on January 8th.
Conducted every year in December, our CES Survey has fallen into a fairly predictable response pattern. But this year something changed…something big…delivering us a huge SHOCK! [Read more…] about strat-GEE.com’s CES Survey Delivers One HUGE Shock
The world of national distributor groups often resembles the ever-shifting sands of the desert – members change, vendors change, and its relative market position often changes. So it is a radically changed world in which the Digital Delivery Group (DDG) finds itself in the wake of last week’s announcement of the formation of a new national distributor group – Catalyst AV – an announcement that prominently featured the names of four DDG distributors who apparently defected to the new competitor.
If this is December, than the 2013 International Consumer Electronics Show (CES) is just around the corner. Once again, we are asking all strata-GEE.com and ALERT readers to take a few short minutes out of their day to take our survey and share their thoughts on this important event.
Whether you’re planning on traveling to Las Vegas, NV to attend the show at the Las Vegas Convention Center January 8-11 or not…we want to hear YOUR opinion of this event.
[PHOTO: Junko Kimura/Bloomberg via Getty Images]
Then Custom Electronic Design & Installation Association (CEDIA) today released attendance data from last week’s Expo in Indianapolis, IN and it was a mix of good news and bad news. Let’s get the bad news out of the way first. Total attendance at the event came in at 16,900, down 4 percent from last year’s attendance of 17,600. This figure is also the lowest recorded attendance since 2001, coming in 1.8 percent under that year’s attendance level of 17,200.
Wednesday, the day before the 2012 CEDIA Expo opens its show floor, is both the day many integrators come to the convention center to take educational classes – and also the press comes for a day full of press conferences.
I approached the event this year with a high level of anticipation, as our strata-GEE.com CEDIA survey suggested that attendance might be better than originally anticipated. As I approached the convention center, I was surprised by the lack of activity around the outside of the hall. Then a CEDIA hotel shuttle bus showed up and – suddenly – we had a fair amount of activity.
<January 25, 2012> First revealed by the ALERT just after the 2010 CEDIA Expo, Soul by Ludacris at CES showed their remarkable product with a funny name, the Party In A Box. [ See original story here…]Sort of a boombox on steroids, PIAB was meant to re-invent boomboxes adding in today’s new technologies and taking the street beat to a whole new level. [Read more…] about Soul by Ludacris Shows Party in a Box
>>See a full slideshow of the Monster Press Conference here<<
<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones
<January 18, 2012> The day before the International Consumer Electronics Show opens, the show promoter holds something they call “Press Day.” Press Day is a mind-numbing endurance test of the media’s stamina with back-to-back-to-back-to-etc. press conferences. Each press conference is supposed to be 45-minutes long to give the press 15-minutes to move to the next one. [Read more…] about Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation
