Strategy in TECH...
HTSA, the Home Technology Specialists of America buying group, announced today that Jon Robbins, its current Executive Director, is leaving the organization. Robbins has held this role since he first assumed it in December of 2015.
For a few months now, we’ve been seeing a moderation in enthusiasm on Wall Street for Artificial Intelligence (AI) investment. On several occasions, a major tech company would announce a new multi-billion-dollar investment to acquire chips or other AI technology…or to build huge data centers to train LLMs…only to see their stock value crash. In a nutshell, investors are coming to believe that there is no way AI can hit a level of success great enough to repay the now trillions of dollars of collective investment by big Tech to create it.
Then, this week, Ford Motor Company announced it would rehire more than 300 engineers who had been let go to turn their jobs over to AI. Ford admits its AI ambitions failed and has rehired these “graybeard” veteran engineers with decades of experience to improve product quality.
In an industry often defined by rapid-fire technological shifts, I have spent the last thirty years mastering a different kind of evolution: the strategic bridge between high-end custom integration and national scale. From the high-fidelity showroom floors of Detroit’s legendary Pecar Electronics to the corporate boardroom of a billion-dollar distributor, my constantly evolving career serves as a masterclass in how to pivot to navigate the complexity of the AV custom integration market.
The purpose of this story is to share some of the milestones and career pivots that combined to help shape my “Be a Trusted Partner” philosophy—and how this principle helped to turn a security giant into an AV powerhouse.
On Wednesday, Victrola & KLH announced it has appointed Heather Squire as its new Chief Commercial Officer. While many in our industry come from a tech enthusiast background, Squire appears to come from an unusually diverse and somewhat more heavyweight background, including executive roles at major players like GoPro and Logitech.
This week, the Custom Electronic Design and Installation Association (CEDIA) unexpectedly announced that CEO Daryl Friedman would retire from the organization in 2027. No reason was offered for this unexpected retirement…and no specific date in 2027 when Friedman’s retirement was to be final was provided.
On Monday this week, Apple, Inc. (Nasdaq: AAPL) confirmed what had been widely rumored: CEO Tim Cook would retire from the company. Cook, who is 65 years old, will leave his role as CEO in September and move into a new position as Executive Chairman of the Apple Board of Directors.
The impact of this development is significant and is likely to echo throughout the entire technology industry. Let’s contemplate that a little…shall we?
On Tuesday, we learned that Sony Pictures Entertainment (SPE) is laying off hundreds of employees from its film studio, TV studios, and division HQ, according to a report in the Hollywood Reporter (HR). The reason behind the company’s move is said to be an effort by CEO Ravi Ahuja to refocus the company on “certain core growth areas, while pulling back in other places.”
Dr. Steve Weber was building a home in Colorado, and he needed an integrator to design and install the home’s automation system. Although he didn’t know it at the time, the result of that experience would alter the course of his career.
Respected custom integration industry executive JC Murphy, the Chief Commercial Officer of Savant Systems Inc. (Savant), has been appointed to the Board of Directors of the Consumer Technology Association’s (CTA) Smart Home Division. CTA is the leading association for the consumer electronics industry and owns and produces the iconic CES exposition event. It also has a Smart Home Division, which exists to advance the smart home industry.
John MacDonald, a widely known and highly respected custom integration industry executive, suffered a sudden heart attack in his home office and passed away on Tuesday, February 10, 2026. News of his sudden passing raced throughout the industry, launching a torrent of heartfelt tributes across all major social media sites.
