Strategy in TECH...
This post will present some of the top tech stories from CEDIA Expo 2022. You know, covering a trade show like Expo has always been a particular challenge for me. As someone who is always looking for a good story, going to a trade show with hundreds of exhibits is a bit like trying to take a sip of water from a fire hose. Nonetheless, I was able to discover several stories I found particularly interesting and I hope you’ll like them too.
Creston Electronics announced today its plans for the upcoming CEDIA Expo show in Dallas at the end of the month. The company says they will have a big showing for their Crestron Home ecosystem and a “deep roster of new solutions” that integrators are going to want to see.
This week, Crestron Electronics held a special Supply Chain Town Hall meeting with their dealers to conduct a deep dive into the root causes of their delivery delays, suggest what actions dealers can take, and offer a preview of what to expect in the future. The action was taken, the company says, in the name of transparency – a noble goal. But some dealers are asking what took so long – we are now 2½ years into supply chain issues and things don’t seem to be getting any better at Crestron. Or are they?
For the last two and a half years, many industries have struggled with supply chain issues – especially Tech. During that period of time, I’ve heard over and over from integrators who were furious at one company or another for failing to deliver on their open orders. I’ve heard expletives hurled at pretty much every brand in the industry…including Crestron.
Now, in a letter to dealers from Crestron Chief Operating Officer Daniel Brady, dealers are being told that the company is “in a better position now than ever before.”
In the summer of 2019, just months before the onset of COVID-19, Crestron Electronics, Inc. (Crestron) invited me to tour several of their facilities, including the lab at the heart of almost everything they do…the Research Center. It was beyond impressive, and I’ve been in some really impressive labs in my career. At the time, I said it was “like Disneyland for geeks.” That includes geeks like me!
Now, in honor of the company’s founder, Crestron has renamed the facility the George Feldstein Technology Center. This is a fitting tribute to the man who spent his days there constantly tinkering with new products, product concepts, and technology.
Crestron Electronics announced today that it is acquiring 1 Beyond, an innovative provider of intelligent video products that enable more effective meetings – especially meetings that blend in-office and remote participants, known as hybrid meetings. The company said that the 1 Beyond team will stay at their existing base in Boston, MA. The terms of the deal were not released.
Crestron Electronics, one of the industry’s leading control and automation system manufacturers, announced today that they are making a major push into the lighting segment – especially within the realm of what is generally known as human-centric lighting (HCL). Their new line of LED Light Fixtures not only contemporizes their lighting offerings to today’s standards – but I believe that they take the lead with an exciting and futuristic new capability known as Solar Sync™.
Crestron Electronics announced today that it is launching two new audio products, both part of its successful Crestron HOME residential line-up. The addition of these new models – an in-wall subwoofer developed in conjunction with partner Origin Acoustics, and a new DM NAX 4-zone streaming pre-amp – demonstrates the company’s continued commitment to further expanding their residential business.
Last week I wrote about my opportunity to attend the inaugural Creston Next Road Trip in Boston in November. One of the most interesting parts of that experience was having the opportunity to interview new Crestron CEO Dan Feldstein. Crestron, one of the biggest players in the custom integration game, was founded by Dan’s father, George Feldstein (who passed away in 2014) and I was interested in learning more about how the new CEO saw the world and his top priorities and opportunities for the company.
In this Part 2 of that interview, we learn how the company is dealing with the industry-bedeviling supply chain issues, why it will never go public, how Dan views the CEO’s role, and how the company seeks to be a better business partner.
Last month I had the opportunity to attend the first-ever Crestron Next Road Trip event held in Boston, MA. The company is using the Road Trip as a replacement for the lost CEDIA Expo 2021 where they and around 150-200 other companies pulled out in the face of rising COVID infections. It is designed to offer integrators an opportunity to view its many new recently introduced products, take a variety of training courses, and get a preview of some future technology.
But most importantly for me, I was granted an opportunity for an unrestricted interview with Crestron’s new CEO, Dan Feldstein. The interview was originally scheduled for 30-minutes but actually ended up lasting more than an hour and a half, as our vigorous conversation covered a lot of ground – including big topics, such as how Feldstein came to be the company’s new CEO, and what market areas he believes offer the greatest growth opportunity for the company.
