The Real Story Behind Control4’s Certified Showroom Program

A Strata-gee Exclusive Interview Control4 surprised everyone about a month ago when they suddenly announced the launch of no less than 140 Control4 Certified Showrooms in partnership with certain dealers around the world, including the U.S., Canada, UK, China, and … Continue reading

AudioControl to Launch 70-Volt Amp at Its First InfoComm

Move to Drive Share of Commercial Channel AudioControl, a scrappy and innovative maker of electronics solutions for residential, commercial, and automotive applications, said today that it will show its commercial products at InfoComm 2018 taking place next week in Las … Continue reading

ISE Sets New Records, Should You Attend?

Integrated Systems Europe (ISE), the joint venture between CEDIA and AVIXA (formerly InfoComm) announced this week that the show held earlier this month set several records, including the number of exhibitors, number of new exhibitors, the number of attendees and … Continue reading

Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad

Monster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands … Continue reading

Whoa CES! Power Outage Plunges Show into Darkness

A News Story and a Metaphor CTA’s marketing message for the Consumer Electronics Show (CES) this year was “Whoa!” While this is a reference to surprising innovations, it now appears that the biggest Whoa! to emerge from CES was a … Continue reading

On Its 10th Anniversary, Technology & Business Summit Adds Event

Separate CASTLE Event Directly Addresses Convergence A couple of months ago, I visited the first New York Metro area Technology & Business Summit at the MetLife Stadium in New Jersey and reported to Strata-gee readers about my experience. These events, smaller … Continue reading

Savant’s Savvy was Showing at CEDIA 2017

At CEDIA 2017, Savant displayed and demonstrated a whole roster of innovative new products – the very fact of which was an in-your-face proclamation that this new company era under founder Bob Madonna intends to use innovation to drive growth. … Continue reading

CEDIA/Home Advisor Smart Home Survey

At CEDIA 2017 CEDIA and Home Advisors partnered to present the results of a recent member survey on the Smart Home market that the two parties collaborated on recently. The results were interesting although not particularly surprising or earth shattering. … Continue reading