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You are here: Home / Archives for Marketing

Marketing

CES 2021: Sony Evolves From Hardware Maker to Experience Creator

January 14, 2021 by Ted Leave a Comment

Sony Airpeak drone
Airpeak drone

“Please join us in looking forward as we continue to evolve as a ‘creative entertainment company,'” said Kenichiro Yoshida, Sony Chairman, CEO and President to kick off Sony’s presentation to the media on CES 2021’s press day this past Monday. It was a carefully crafted opening, with words of particular significance that contrasts strongly with previous company characterizations. Sony is changing.

Has the train jumped the tracks? Or has Sony hit the hyper-drive taking us to a new and exciting unexplored planet?

See more from Sony’s press presentation…

[Read more…] about CES 2021: Sony Evolves From Hardware Maker to Experience Creator

Filed Under: Asian Connection, Associations, Brands, Management, Manufacturers, Marketing, News, Products, Shows & Events, Strategy, Technology Tagged With: CES, Sony

Thanks to Readers, Strata-gee Hits Stratospheric Heights in 2020!

January 7, 2021 by Ted 8 Comments

strata-gee logo with light bulbs

See What Drove Results for Strata-gee

I can hardly believe I’m saying this, but thanks to Strata-gee’s amazing readers, both long time subscribers and many, many new converts, Strata-gee had its biggest year ever in 2020! The data are clear and unequivocal, pageviews this year were not only greater than last year…they exceeded it by a margin far greater than I could have ever dreamed possible! And that’s just one example of surprisingly positive stats in Strata-gee’s 2020 results in the wake of a branding and web presence overhaul.

See more on this amazing result, coming out of a crazy 2020 year…

[Read more…] about Thanks to Readers, Strata-gee Hits Stratospheric Heights in 2020!

Filed Under: Brands, Management, Marketing, News, Strategy Tagged With: branding, Strata-gee, strata-GEE.com, website

Impressive Savant Experience Center Tour Reveals Smart Home Possibilities

December 18, 2020 by Ted Leave a Comment

Sports bar set up at the Savant Experience Center in Manhattan
A full sports bar, part of the Savant Experience Center in Manhattan’s SoHo district

Savant Integrators Should Sign Up Clients & Prospects for a Tour Now

Just last week I was an invited guest to an event that I wasn’t entirely sure would be all that exciting – yet another Zoom meeting in a year full of Zoom meetings. Or so I thought. My invitation came from industry powerhouse Savant, who wanted to host me on a virtual tour of their new Experience Center in Manhattan. Boy!…am I glad I agreed to participate….

What a delightful surprise that tour delivered…

[Read more…] about Impressive Savant Experience Center Tour Reveals Smart Home Possibilities

Filed Under: Brands, Dealers, Manufacturers, Marketing, Sales, Strategy, Technology, Training Tagged With: experience center, Savant, Savant Systems, showroom

2020 Audio Shows Were a COVID Bust; Here’s the Status of 2021 Shows

November 19, 2020 by Ted Leave a Comment

a photo from a past AXPONA audio show

Compiled by Bill Leebens

For the most part, when it comes to audio shows, either trade or consumer, 2020 has been a bust. Thanks to the COVID-19 pandemic, with one exception – the Florida Audio Expo in Tampa, FL in February – all other events were cancelled. So what does that mean for 2021? Guest poster Bill Leebens has compiled a list of top audio shows for 2021 showing their current status…

See today’s status for 2021 shows…

[Read more…] about 2020 Audio Shows Were a COVID Bust; Here’s the Status of 2021 Shows

Filed Under: Associations, Dealers, Manufacturers, Marketing, News, Shows & Events Tagged With: Bill Leebens, guest post

Theme Song for 2021 Audio Shows? Maybe ‘The Sound of Silence’

November 19, 2020 by Ted 1 Comment

photo from a previous AXPONA

A Bill Leebens Guest Post

We may have been aware of every agonizing second of Plague Year 2020 as they slowly ticked by, but as far as audio shows go—2020 was literally a no-show. In the US, February’s Florida Audio Expo in Tampa was the first and last audio-only show of the year. Since then, show after show has been delayed or cancelled—in several instances, delayed, and THEN cancelled.

What does 2021 Hold for Audio Shows?…

[Read more…] about Theme Song for 2021 Audio Shows? Maybe ‘The Sound of Silence’

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Shows & Events Tagged With: Audio Expo of North America, AXPONA, Bill Leebens, Florida Audio Expo, Munich High End Show, RMAF, Rocky Mountain Audio Fest

CEDIA Propel: Member Benefit? Or Quasi-Buying Group?

November 13, 2020 by Ted 1 Comment

Last week, CEDIA announced their CEDIA Propel initiative, said to be a new “Affinity Program” designed to offer members a new kind of benefit. The announcement caught my eye almost immediately because this program is unlike other other affinity program with which I’m familiar. Typically such programs offer members benefits such as special pricing on health insurance or discounts on UPS shipping and the like. In this case, CEDIA is recommending technology brands who offer discount programs to CEDIA members on their products.

To me, this sounded at least a little bit like the kind of service provided by a buying group.

Where is CEDIA heading with Propel?…

[Read more…] about CEDIA Propel: Member Benefit? Or Quasi-Buying Group?

Filed Under: Associations, Integrators, Marketing, News, Strategy Tagged With: CEDIA, Custom Electronic Design & Installation Association, Giles Sutton, Jamie Briesemeister, Propel

Is the Thiel Audio Website Relaunch Real? Or Is It a Zombie?

November 6, 2020 by Ted 6 Comments

Photo of a zombie

A Real-Life Mystery

Strata-gee reader Jeff (see comments here…) asks, “What’s up with the revival of Thiel Audio’s website thielaudio.com?” That is a good question, as the company has been shut down, and all inventory, factory, and office goods were auctioned off just under three years ago. Shortly after the auction, Thiel Audio’s website went dark and has been that way ever since.

Ever since…that is…until recently…

[Read more…] about Is the Thiel Audio Website Relaunch Real? Or Is It a Zombie?

Filed Under: Manufacturers, Marketing, Media, News, Specialty, Strategy Tagged With: Thiel, Thiel Audio

In the Age of COVID, Savant Recasts The Showroom Experience in NYC

October 28, 2020 by Ted Leave a Comment

photo of the interior of Savant's New York City Experience Center

In what constitutes just one more sign that the COVID-19 pandemic will continue to have a lasting impact on how we do business for the near-to-medium-term future, Savant has come up with a cool way to cleverly optimize the showroom experience in this new difficult environment. The company was in the process of building an all-new Savant Experience Center in New York City when the pandemic hit. Then, when construction was completed, company managers looked at each other and said, now what?

What did Savant come up with? Read on…

[Read more…] about In the Age of COVID, Savant Recasts The Showroom Experience in NYC

Filed Under: Management, Manufacturers, Marketing, News, Technology Tagged With: experience center, New York City, Savant, showroom

SnapAV Kicks Off Snap Pro Live; CEO Says They are ‘Stronger Than Ever’

October 13, 2020 by Ted Leave a Comment

John Hayman, SnapAV CEO

New Product Platforms & Business Platforms to Drive Future Growth

SnapAV kicked off their first major three-day virtual event called Snap Pro Live Tuesday afternoon. In a keynote presentation, SnapAV CEO John Heyman hailed the work of the integrator in the wake of the COVID-19 pandemic, saying the dealer “took on the role of a courageous warrior.” And with that, Snap Pro Live was launched offering three full days packed with useful content. (See more details on Snap Pro Live here…)

Learn more about Snap Pro Live…

[Read more…] about SnapAV Kicks Off Snap Pro Live; CEO Says They are ‘Stronger Than Ever’

Filed Under: Brands, Integrators, Management, Manufacturers, Marketing, News, Shows & Events, Strategy Tagged With: John Heyman, Snap Pro Live, SnapAV

Emerald Expo Says CEDIA Expo Virtual Registers 7,600; Claims Virtual Success

October 1, 2020 by Ted Leave a Comment

CEDIA Expo Virtual logo

Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.

See more on the results for CEDIA Expo Virtual

[Read more…] about Emerald Expo Says CEDIA Expo Virtual Registers 7,600; Claims Virtual Success

Filed Under: Associations, Brands, Integrators, Management, Manufacturers, Marketing, News, Shows & Events, Strategy Tagged With: CEDIA Expo, CEDIA Expo Virtual, Crestron, Crestron Electronics, Crestron Home, Crestron NEXT, Emerald, Emerald Expositions, Emerald Expositions Events, Emerald Holding Inc.

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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