During the Sapphire Marketing NYC Road Show in Manhattan this week, we had the opportunity to spend time with Jeff Singer, Crestron’s Executive Director of Product Marketing, who shared with us the latest updates on the company’s major residential technology … Continue reading
A new marketing group in the tech space called Johnnie & Co. has partnered with CEDIA to launch a new website development program for the organization’s members. For those dealers who do not have a website, or those who have … Continue reading
New research that came out at the end of last year shows that most small businesses are turning to social media as their top marketing tactic. This relatively new form of marketing has seen its adoption soar recently, but this … Continue reading
Control4 Corp. announced Tuesday that it has decided to get into the speaker business – doing so by acquiring Triad Speakers, Inc. – whom it describes as “a leader in advanced audio technology with best-in-class, customizable speaker-solutions.” The lofty language … Continue reading
Integrated Systems Europe announced today that their ISE 2017 show drew 73,413 attendees making it the largest ever trade show servicing the international residential and commercial integration industries. The show, which is a 50/50 partnership between CEDIA and InfoComm, saw … Continue reading
Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading
The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This … Continue reading
Screen Innovations (SI) announced this week that it has hired Michael Bridwell as its Vice President, Sales and Marketing, a newly created role for the company. Bridwell’s appointment is effective immediately, and he is said to be already at work … Continue reading
Hisense is Said to be ‘Defiant’ News sources in Japan are reporting that Hisense has fired back at newly aggressive Sharp negotiating tactics, saying firmly it will not relinquish the licensing rights to the Sharp brand name in North & … Continue reading
It was a strange press conference as compared to those held by Sony in the past – only one speaker (Kazuo Hirai) who methodically gave a summary of the new models the company was launching at this CES. The whole … Continue reading