In a dramatic move that represents a tremendous investment in consumer marketing, Savant Systems, Inc. (Savant) is piloting a second New York City showroom concept in Manhattan’s trendy SOHO district called, appropriately enough, Savant SOHO Smart Home Gallery. This new space joins the company’s long-running Flagship Experience Center, which is also in SOHO.
Company Finally Gives a Glimpse of Its Sound United Strategy
In what may turn out to be the best test yet of Masimo’s long-term plans for Sound United, the company announced today that it is launching an expansion of HEOS, the wireless home system initially developed by the company’s Denon division as part of a whole-home wireless music system. When Masimo acquired Sound United back in February of this year, Denon’s “cloud-connected home ecosystem” was one of the items it specifically mentioned as what attracted them to make the acquisition.
With today’s announcement, the company says that the launch of this “…expansion of the HEOS platform [will] provide a robust and always-on connection to the Masimo Health secure cloud.”
See more on this latest announcement by Masimo[Read more…] about Masimo, Sound United Parent, to Expand Denon’s HEOS System
VOXX International Corporation (VOXX), owner of Premium Audio Company (PAC) and many other brands, announced this week that it has launched a new e-commerce platform. This new platform is initially being rolled out at Premium Audio Company – the division that operates brands such as Klipsch, Jamo, Onkyo, Integra, Pioneer, Elite, Magnat, and Heco.
Learn more on Voxx’s top brands being sold through e-commerce[Read more…] about VOXX Int’l Launches E-Commerce Platform Selling Premium Audio Co. Brands
In the latest research on the smart audio market, analysts see clear progress in the expansion of voice technology both in terms of the growing number of devices containing it, and the expanding uses to which voice control is being used. While much of the results of this latest survey are specific to smart speakers, this version goes well beyond that to looking at voice in all sorts of devices.
See all the latest on the growth of Smart Audio[Read more…] about New Smart Audio Report Shows Voice Tech is Growing, but Rate Slows
On Monday evening (January 3, 2022), as part of their festivities kicking off the 2022 edition of the Consumer Electronics Show (CES), Vice President of Research for the Consumer Technology Association (CTA) Steve Koenig shared what the association believes to be some of the top trends in Tech today. Saying, “…we’ve witnessed an abundance of innovation across this whole season and certainly over the past year…”
See what the CTA says are the top Tech trends at CES[Read more…] about CTA Says These are the Top Tech Trends; Do You Agree with Their Picks?
Warning: A Favorite Acronym has been Co-opted
So let me start by saying there was a veritable slew of introductions at CES 2022 Media Day, which took place on Tuesday before the show opened. Most of them were incremental advancements of existing product lines. Only a couple of announcements rose above the noise to catch the attention of just about everyone who attended those presentations. One from an industry stalwart…and another from out of left field (almost literally).
See the two biggest stories from Media Day at CES 2022[Read more…] about The Two Biggest Announcements from CES 2022 Media Day Press Events
Heading to CES 2022? Be sure to check the online version of the show schedule regularly, as Advertising Age (Ad Age) is reporting that CES has apparently removed “a slate of programs,” including several previously scheduled sessions and panels planned for Tuesday. The move is said to be a result of so many companies and executives canceling or otherwise pulling out of the show.
See the latest news on CES 2022[Read more…] about CES 2022 Forced to Remove Programs from Schedule in Wake of Cancellations
BREAKING NEWS> Amazon, T-Mobile, Facebook, Twitter, & More Pull Out of CES 2022
**SEE BELOW FOR STORY UPDATE** – On Tuesday, several large exhibitors independently announced that they would be pulling out of the Consumer Electronics Show (CES), scheduled to start the week-after-next in Las Vegas, NV. The reason given for these pull-outs was the rapidly spreading COVID-19 infections due to the emerging hyper-infectious Omicron variant. Major brands, such as Amazon, Meta Platforms (Facebook), T-Mobile and more said the rapidly changing COVID situation caused them to consider the safety of their teams and other attendees of CES 2022 – a major indoor event.
See more on this exodus from CES 2022…[Read more…] about Large Exhibitors Pull Out of CES 2022 Due to Increasing COVID Infections
The conventional wisdom of branding says that you never mention your competitors in your marketing – it only serves to promote them. Less professional companies have sales and marketing teams that go one step further by publicly or privately criticizing their competitors!
Which is better? Complement or criticize your competitors? New research holds what might be a surprising answer!
Should you be naughty or nice to competitors? Read on…[Read more…] about Branding Lesson: Surprise Kit Kat Tweet Praises Twix; What Happens Next?
Two power players in the high performance home cinema game – media server specialist Kaleidescape and screen expert Stewart Filmscreen – have partnered to deliver a better “seamless screening experience.” And in the process, the partnership will result in a limited-time offer to buyers for a $1,000 discount off the MSRP of qualifying Kaleidescape products.