The Real Story Behind Control4’s Certified Showroom Program

A Strata-gee Exclusive Interview Control4 surprised everyone about a month ago when they suddenly announced the launch of no less than 140 Control4 Certified Showrooms in partnership with certain dealers around the world, including the U.S., Canada, UK, China, and … Continue reading

AudioControl to Launch 70-Volt Amp at Its First InfoComm

Move to Drive Share of Commercial Channel AudioControl, a scrappy and innovative maker of electronics solutions for residential, commercial, and automotive applications, said today that it will show its commercial products at InfoComm 2018 taking place next week in Las … Continue reading

Painting the Gibson Bankruptcy by the Numbers

We have been closely following – first Gibson Guitar and then Gibson Brands – from their decision in 2012 to shoot for the stars by using OPM (other people’s money) to make highly leveraged…and highly questionable…acquisitions of various consumer electronics … Continue reading

Who Launched New Experience Centers Yesterday?

Yesterday, a major manufacturer who is very influential in the industry announced it was launching a series of “Experience Centers” across the country to help promote its brand. Perhaps you think I’m referring to Control4, who did announce such a … Continue reading

Best Buy Rebranding Reverses Historic Course

Best Buy has launched a corporate rebranding that is both sweeping in style and represents a shocking reversal of course, undoing much of its original mission that was created when founder Dick Schulze, President Brad Anderson and crew launched an … Continue reading

Lutron Partners with SnapAV for OvrC-Enabled RA2 Select

BREAKING NEWS SnapAV announced today that it has partnered with lighting kingpin Lutron to offer a special version of their RA2 Select repeater, part of an entire RA2 Select system, that has been natively integrated into SnapAV’s OvrC remote management … Continue reading