With Over 73K Attendees, ISE Grows Almost 12%

Integrated Systems Europe announced today that their ISE 2017 show drew 73,413 attendees making it the largest ever trade show servicing the international residential and commercial integration industries. The show, which is a 50/50 partnership between CEDIA and InfoComm, saw … Continue reading

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

Have the Tables Turned? Internet Users Research Online, Buy In Store

The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This … Continue reading

Bridwell Leaves Digital Projection for Screen Innovations

Screen Innovations (SI) announced this week that it has hired Michael Bridwell as its Vice President, Sales and Marketing, a newly created role for the company. Bridwell’s appointment is effective immediately, and he is said to be already at work … Continue reading

Sharp Hit With Pushback; Hisense Refuses to Rescind Licensing Deal

Hisense is Said to be ‘Defiant’ News sources in Japan are reporting that Hisense has fired back at newly aggressive Sharp negotiating tactics, saying firmly it will not relinquish the licensing rights to the Sharp brand name in North & … Continue reading

Thiel Launches Multiple New Products at CES

Thiel Audio, in a series of press releases on their website, announced multiple new products to be launched at this week’s CES in Las Vegas. Some of these new products are being launched under the Thiel brand name, while others … Continue reading

HiFiMan: Staking Out the Extreme High End of the Headphone Market

Launches $50,000 Headphone System HiFiMan, the specialty maker of high-end headphones and portable music players, announced this week the launch of a “premium” electrostatic headphone system that they call Shangri-La. Calling it a “cost-no-object experience,” the Shangri-La system is priced … Continue reading

After Years of Cutbacks, Sony Says It’s Time to Drive Sales

Sony Marketing Discusses Growth Plans with Japanese Media Sony told the Nikkei this week that – to paraphrase – after years of painful dieting, the company has reached its fighting weight and is ready to go to battle to grow its sales … Continue reading

GoPro Cuts 15% Of Workforce; Closes Division

Just a couple of weeks after we reported on GoPro’s recall of thousands of defective Karma drones and other business problems, now comes word that the company is in the process of cutting more than 200 jobs, or about 15% of … Continue reading