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CES 2021: Sony Evolves From Hardware Maker to Experience Creator

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Sony Airpeak drone
Airpeak drone

“Please join us in looking forward as we continue to evolve as a ‘creative entertainment company,'” said Kenichiro Yoshida, Sony Chairman, CEO and President to kick off Sony’s presentation to the media on CES 2021’s press day this past Monday. It was a carefully crafted opening, with words of particular significance that contrasts strongly with previous company characterizations. Sony is changing.

Has the train jumped the tracks? Or has Sony hit the hyper-drive taking us to a new and exciting unexplored planet?

See more from Sony’s press presentation…

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CES 2021 Launches This Week in All-Digital or Virtual Format

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CES 2021 attendee dashboard

See What Tech Exhibitors are Talking About

The Consumer Electronics Show – CES 2021 – opened this week with great fanfare, but no long taxi lines, no crowded booths, and no glitzy hands-on displays. That’s because this year, CES is virtual – or as the CTA (Consumer Technology Association) likes to put it, it is “all digital.”

Can they pull it off?

See more on CES 2021…

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Select Stories From CES 2020

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CES 2020 Rick Harrison of Pawn Stars
Rick Harrison of Pawn Stars, Brought to you by AudioControl

CES 2020, the big show, is about over (ending the day this was posted) and as usual there are a slew of announcements. It can be a little overwhelming with so much happening in Las Vegas, but there are some stories that flat out are just more important or interesting than others.

See my list of more interesting stories from CES…

[Read more…] about Select Stories From CES 2020

TCL Launches 8K QLED & Audio Solutions at CES

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TCL show booth

TCL, a leading global TV brand out of China, launched several new A/V products at CES 2019, including new higher end 8K QLED¹ TVs with AI, a whole new range of headphone products, and new home theater soundbars. These products not only expand their assortment, they expand their market position with higher end solutions and advanced technologies.

See more on TCL’s impressive CES launches…

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Top Tech Stories From CES 2019

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CES graphic

CES 2019 is over the hump, closing tomorrow. But the top tech stories are pretty big and pretty clearly defined – and will be quite exciting, when they appear…someday. The top tech stories include – LG’s rollable, bendable OLED displays, Artificial Intelligence (AI), 5G – the next generation wireless tech, 8K TVs, autonomous vehicles – both car and motorcycle, and Apple & Siri strike back.

See what’s hot at CES 2019 in Vegas, baby…

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CES 2019 – How Media is Reacting

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CES logo w/CTAAs usual, 2019 kicks off in January with CES 2019 as the first event of the year. CES is the largest show in technology, showing a wide array of new technology products both real and unreal. An event that has steadily declined in significance for those of us in custom and commercial integration – in the past, CES illuminated brightly what was to come in tech that year. Now? Not so much…

See more on the hubbub surrounding CES 2019… [Read more…] about CES 2019 – How Media is Reacting

Whoa CES! Power Outage Plunges Show into Darkness

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A News Story and a Metaphor

CTA's marketing message for CESCTA’s marketing message for the Consumer Electronics Show (CES) this year was “Whoa!” While this is a reference to surprising innovations, it now appears that the biggest Whoa! to emerge from CES was a power blackout that hit the Central and South Halls of the Las Vegas Convention Center on Wednesday afternoon. Social media was buzzing and many show attendees posted images of the darkened halls with some of the biggest booths – Samsung, Panasonic – quite literally in the dark.

There really is nothing sadder-looking than a technology tradeshow…without power. Considering the coverage we’ve seen about CES in the general media this year, that blackout could be a metaphor about the declining power the show holds over the market these days.

See more on a darkened CES, the industry’s biggest tradeshow… [Read more…] about Whoa CES! Power Outage Plunges Show into Darkness

Sharp Hit With Pushback; Hisense Refuses to Rescind Licensing Deal

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Hisense is Said to be ‘Defiant’

Graphic of Sharp's LogoNews sources in Japan are reporting that Hisense has fired back at newly aggressive Sharp negotiating tactics, saying firmly it will not relinquish the licensing rights to the Sharp brand name in North & South America, as the company has recently requested. Hisense paid heavily to obtain those rights, and despite the fact that Sharp has asked to terminate the deal, the company has no intention of doing so no matter the offer – or more recently – no matter the threat from Sharp.

See more on this developing Sharp soap opera… [Read more…] about Sharp Hit With Pushback; Hisense Refuses to Rescind Licensing Deal

Sony Makes It Official – We Are OLED

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Sony's Kazuo HiraiIt was a strange press conference as compared to those held by Sony in the past – only one speaker (Kazuo Hirai) who methodically gave a summary of the new models the company was launching at this CES. The whole press event lasted a mere 24 minutes. No Hollywood movie stars…no musical performances…no custom video clips…no movie clips…no cars driving on the stage. Just the Sony CEO calmly listing the new models. In fact, at one point, Hirai introduced Sony US President Mike Fasulo who stood and waved to the audience – then was told to sit down and not steal Hirai’s spotlight. Strange…

But there was one really big star of the conference – the company announced the new Bravia OLED TVs, a major expansion of the OLED camp.

See more on Sony’s OLED announcement…and other new models… [Read more…] about Sony Makes It Official – We Are OLED

Bryston Launches New-Design Amp Line at CES 2016

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At CES 2016? See Bryston’s New Amps at The Venetian in Suite #29-308

Brystons new ampsHigh-end manufacturer Bryston announced the launch of a major new line of amplifiers – they call it their “Cubed” Series – at CES in Las Vegas this week. This new line replaces their respected “Squared” Series launched back in 2009 and embodies the latest technological breakthroughs from the company’s continuing research.

See more on this dramatic announcement from Bryston… [Read more…] about Bryston Launches New-Design Amp Line at CES 2016