Strategy in TECH...
That an exposition company lost money in 2020 is not surprising. That an exposition company (Emerald) that has cancellation insurance to cover lost revenues on every show they own that was cancelled during the year – and still lost $633.6 million in fiscal 2020 – is surprising.
Emerald Holding, Inc. (NYSE:EEX), formerly Emerald Expositions, reported their fiscal 2020 third quarter results this week and despite their best efforts to shift their business to online virtual conferences, the company reported revenues of just $8.5 million and generated a net loss of $22.3 million. This loss was even deeper than their loss of $19.7 million in the same quarter in 2019 which was well before the COVID-19 pandemic hit the U.S.
Emerald Holding, Inc. (Formerly Emerald Expositions Events, Inc.) [NYSE: EEX], the company that owns the CEDIA Expo show and CE Pro, announced last week that its Board of Directors has authorized company managers to purchase up to $20 Million of Emerald’s stock in a share buyback program. As Strata-gee noted back in May in a report on the company’s large fiscal first quarter loss, this program had previously been suspended when cash had tightened up after the cancellation of their events due to COVID-19.
Now the company has been recapitalized, thanks to help from sugar daddy Onex who now owns more than 80% of the company, and – gosh – the stock is so darn cheap. Maybe now is the time to buy…
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
CEDIA Expo Virtual was almost exclusively an online media event…rather than a real, in-person trade show. I know…duh! Yes, I knew this logically, but it hadn’t really hit me viscerally until I actually attended the event. But what that means for Emerald Exposition is that their expertise in fielding large scale, B2B, in-person events really doesn’t apply here. And that fact forced them to rely exclusively on CE Pro for almost the entire event, including content strategy, seminar production, and show performance.
Emerald Holding Inc., formerly Emerald Expositions Events, Inc. (NYSE:EEX), has released their fiscal 2020 first quarter results and the organization makes no bones about it – it has been hit, and hit hard, by the COVID-19 pandemic. The company announced that in the first quarter of fiscal 2020 – the period ending March 31, 2020 – sales declined 27.4% to $99.7 million and the company had the biggest net loss in its history, losing $570.1 million.
Crestron Electronics announced today that it is returning to the CEDIA Expo show for the first time since Strata-gee broke the news of their surprising exit from the event four years ago in 2016. This announcement marks a triumphant return for a company that has seen its residential business soar over the last few years, particularly with the launch of their Crestron Home software solution.
Emerald Expositions announced this week that Sally Shankland, it most recent CEO who had been hired in June 2019 to replace resigning CEO David Loechner, has died following her month’s long battle with cancer. The company says Shankland passed away at home peacefully.
IFA 2020, a huge consumer electronics show scheduled to take place in Berlin on September 4-9, 2020, is now canceled, the organization behind the event announced this week. It is yet another show joining a long line of mass, in-person marketing events to suffer this fate. The promoter is promising “an innovative new concept” to replace it – which some speculate will be a virtual online conference.
Emerald Holding Inc. (NYSE: EEX), formerly known as Emerald Expositions Events Inc. – a national exposition company that is home to both the CEDIA Expo and CE Pro magazine – has announced that they are postponing all events for the first two quarters of 2020 due to the rapid spread of the global pandemic Coronavirus (COVID-19). Given their position as one of the largest producers of B-to-B trade shows in the U.S., this is a major development with huge impact on the various industries their shows serve.
