Strategy in TECH...
Perhaps one of the more surprising events at CEDIA Expo 2022 – at least in my mind – was an event that took place early in the morning on the first official day of the show floor opening. This event, the CEDIA Advocacy Town Hall in which the organization intended to discuss the extent of their political advocacy conducted on behalf of the membership, seemed to me like something unlikely to draw much attention…or attendance.
Boy…was I wrong!
It took a couple of weeks, but Emerald Expositions finally released the attendance figures for CEDIA Expo 2022. According to the exposition company, the attendance of nearly 12,000 “exceeded expectations” – their expectations apparently. But there is no question that it certainly blew away the attendance of just 1,400 folks who visited CEDIA Expo 2021.
It’s a remarkable event when someone can claim a legitimate first. In all my years in this crazy Tech business, those firsts are getting fewer and further between. But Emerald Expositions, owner of the CEDIA Expo trade show can claim a legitimate first that I have never seen before from any show. They gave the cold shoulder to any media organization not named CE Pro.
Usually, shows want good media relations across the board with happy media writing positive stories and building an upbeat buzz about their event. Not Emerald…they are quite satisfied to help just one media outlet to run positive stories about their event…their very own CE Pro.
CEDIA Expo 2022, the integration business trade show owned by Emerald Expositions, wrapped up this past Saturday and relief amongst exhibitors was obvious throughout the venue as integrators actually showed up this year in decent – but certainly not great – numbers. It was a refreshing contrast to the dumpster fire known as CEDIA Expo 2021 – when over 200 exhibitors pulled out of the event because of rising COVID cases and a total of only 1,400 people representing booth staff, agencies, and attendees showed up.
It was a much different picture this year…
Finally, after two years without a real show – absolutely no show in 2020, and a very tiny one in 2021 – the industry comes together again for its one big show of the year – the CEDIA Expo 2022. Although not technically post-COVID, at least the situation is improving to the point where the world is beginning a return to something that approaches normal. And that brings us to now, the relaunching of live in-person events like the CEDIA Expo in Dallas, TX. But what can you expect if you head to Dallas and Expo?
Creston Electronics announced today its plans for the upcoming CEDIA Expo show in Dallas at the end of the month. The company says they will have a big showing for their Crestron Home ecosystem and a “deep roster of new solutions” that integrators are going to want to see.
Emerald Exposition, one of the largest exposition companies in the U.S. and the owner of the CEDIA Expo (and CE Pro), announced this week that they will be offering “reinvigorated educational programming” at this year’s CEDIA Expo 2022. This initiative will include a range of more than 150 sessions, including seminars, panels, workshops, and manufacturer product training.
CEDIA announced yesterday its keynote speaker for the upcoming CEDIA Expo 2022 show who appears to offer an interesting departure from past more directly technical keynote presentations. This year’s presenter is Greg Durkin, a marketing and data guy who comes from an entertainment industry marketing background and appears to have expertise in content curation and data analysis.
In a special briefing for the media, new CEDIA Vice President of Education and Training Amanda Beckner revealed the organization’s upcoming program for this year’s CEDIA Expo coming this Fall. It was instantly clear that Beckner, formerly involved with AVIXA education, completely understands both the importance of and the unique demands of education in a technical association.
It was also clear that the Association is taking a fresh look at ways to elevate CEDIA’s education to the next level. And that is a good thing.
Emerald Holding Inc., the parent company of Emerald Expositions, a division that owns the CEDIA Expo trade show and CEPro media, announced its results for the first quarter of its fiscal 2022 year today – and these results clearly showed a strong rebound from the last two COVID-19 impacted years. With both revenues and earnings showing substantial increases, Emerald’s President and CEO Hervé Sedkey stated that “…we are in the midst of a robust recovery.”
