Welcome to Strata-gee!

Photo of Ted Green in Spartan sweatshirtI’d like to welcome you to Strata-gee.com – where you’ll find current stories on the tech industry updated every week. We try to present you with a unique perspective…unique because we are NOT journalists writing news stories. Rather, we are industry participants, writing about the latest in tech based on our extensive knowledge and experience.

There is a tremendous amount of information and insight here. Feel free to poke around. Click on “tags” or keywords in the Tag Cloud in the sidebar on the right to find all of our articles on that specific tagged subject. You can also use the Search box at the top-right to quickly search for topics based on keywords.

When you find a story that interests you, contribute to it by leaving a comment. This is not my site…it is our collective site, meant for interactive use and idea sharing to benefit the entire Strata-gee community. We hope you’ll join us.

Finally, be sure to check out and support our sponsors. Thanks in part to their support, we can continue to create the best content around.

Happy hunting, Strata-gists!

Ted Green
Strata-gee Founder & Editor

‘The Smart Home is Dead,’ Says a Key Industry Expert

Lennar home interior

As many integrators seek to pitch their clients on the many wonders of converting their dumb homes into “smart” homes, there are growing indicators that the promise of the smart home is not being reliably delivered up to this point…and may never be, according to one respected industry expert. And there is a growing chorus of others who appear to agree – possibly including Google, who is trying to manage expectations by relabelling the smart home as the “helpful home.”

See the case for the fall of the smart home…

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Audio Design Associates Warns of Imminent Company Shutdown

Audio Design Associates logo

In a letter to the media early Tuesday evening, Richard Stoerger announced the likely impending closure of Audio Design Associates (ADA), a company that was a founding member of CEDIA and a significant driving force in the early days of the “CEDIA channel.” The letter itself never explicitly explains the reasons for the possible closure, only offering vague allusions to: difficulty to “defeat the noise generated on a public level”… and … that they “just ran out of time and money”… and … a failure to “reckon with” how “difficult and expensive” it is to tell one’s story.

This news tolls the end of an era…

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Grinding – Embrace It & Stop Looking for That One Magic Move

AVC logo for avc.com

As longtime readers may suspect, I am a bit of a newsy and as such, subscribe to an amazing array of sources of news and information. One such source is Fred Wilson, a cofounder of Union Square Ventures (USV), a New York City-based venture capital firm, who is a favorite of mine. Wilson does something that I admire and don’t seem to be able to equal – he posts to his blog EVERY day. Some of his posts are short, some long, some trivial, some surprisingly impactful.

Recently, Wilson (his blog: AVC, as in “A Venture Capitalist”) posted an item that really resonated with me – it’s about grinding…and I wanted to share this with Strata-gee.com readers. It is important…

What does Wilson mean by ‘grinding’?…

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James Loudspeaker Terminates Reps as Integration into Sonance Progresses

James Loudspeaker logo

Early last week, a holiday week, sources reached out to relay the news that multiple manufacturer sales representatives were being terminated by James Loudspeaker. Happy Thanksgiving…you’re fired. In chats, I heard of the pain that some those reps felt – for while getting terminated is never a happy circumstance, getting terminated during holidays seems particularly poignant.

James Loudspeaker’s CEO & Sonance’s CSO speak to what is going on…

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NPR: American Speaker Manufacturer Says Tariffs May Force Him Out

Photo of Dan Digre

This week, National Public Radio (NPR) tells the story of the Minneapolis Speaker Company, Inc., known as MISCO, a St. Paul, MN-based manufacturer of speaker drivers and systems sold mostly on an OEM basis, who is struggling to continue to manufacture products here in the U.S. as they have for the last 70 years. What threatens their ability to continue to do so? In a word…tariffs.

See more on the MISCO story…

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Atlantic Technology Launches Its First Headphone, The FS-HAL1 In-Ear Monitor

Atlantic Technology logo

Atlantic Technology, known for years for its high quality/high value loudspeakers designs, announced this week the launch of its first ever headphone, the FS-HAL1. True to their positioning in the market, the FS-HAL1 is a high-performance model targeted at music lovers and Hi-Fi enthusiasts who value better sound quality in an affordably-priced, convenient in-ear monitor design.

Learn more on Atlantic Technology FS-HAL1..

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Is Darth Vader in Your Kitchen? Would You Like Him to Be?

Williams Sonoma's Darth Vader Star Wars themed toaster

Williams Sonoma launches a fun line of kitchen countertop appliances designed like popular Star Wars characters. These definitely should be on the top of your gift list for the person in your life who likes to cook…and loves Star Wars.

See Star Wars in Your Kitchen…

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The Greatest Barrier to ‘Smart Home’ Adoption is Complexity, New Study Shows

Smart Home survey cover page

Lots of studies have shown that consumer adoption of various smart home technologies and devices is growing…and that is undoubtedly true. But a new study shows that adoption is not as strong as it could be but for the complexity of installing and using smart home devices.

This Study has Some Chilling Data for Integrators. Check it out…

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Consumer Confidence Drops for the 4th Straight Month in-a-Row

Photo of a shopper in a grocery store

The Conference Board, in conjunction with Nielsen, announced on Tuesday that consumer confidence, a widely watched economic indicator, fell in November for the fourth straight month in-a-row. Consumers, it seems, are concerned about the current business climate and employment outlook. Even so, the level remains historically high and should not provide too much of a damper on current holiday spending by consumers.

Read more on consumer confidence…

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