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Tech Takes a Trillion-Dollar Thumping

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We’re ‘…Experiencing a Seismic Shift’ Says Uber CEO

More and more evidence continues to emerge suggesting that the economy is undergoing a fundamental shift, a turn if you will, that will at least slow economic growth – and may lead to recession. Perhaps the clearest indicator of that is the turn taken by tech, which has lost a trillion dollars in value in just three days of trading on the stock market. For the last two-plus years, tech was the driving force behind a dramatic economic expansion during the pandemic. What is happening now?

See more on what is happening with Tech

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As Companies Have Employees Return to Office, Is This the End of Remote Work?

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Google hybrid workspace for return to office
An experimental hybrid workspace and meeting in progress at Google

What Will the Impact of This Trend Be on Custom Integration?

With COVID now seemingly in decline, on Monday Google employees (Googlers?) began the process of returning to work at the company’s various headquarter and other office locations around the country. The company is requiring they work at least three days a week in the office, continuing to work remotely for the other two.

Google is hardly alone in pulling employees back to the office, Apple employees return next week and most major companies have announced dates for office life to begin again. Will this kill remote work and have an impact on the custom integration business?

Read more on this new return to work period

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Goliath Has Fallen; Sonos Prevails Over Google in ITC Patent Action

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Sonos portable speaker - the company has sued Google for patent infringement

But Did Google Ultimately Outsmart Them?

I don’t think it’s possible for me to overstate the significance of what just happened last week when, in a final decision from the U.S. International Trade Commission, the full panel affirmed a commission judge’s ruling that Google had in fact infringed on five patents held by Sonos. It is a real-life version of the bible story of David versus Goliath. Make no mistake, this David’s win may change our industry in fundamental ways.

A Tech David takes down a Tech Goliath

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Sonos & Google Patent War Gets Ugly, Each Accuses the Other of Bad Faith

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Photo of lawyers arm wrestling

A hearing before a California federal judge brought an ugly exchange between attorneys for both Sonos and Google – with each side pointing their finger at the other and accusing them of bad faith. That attorneys got ugly against their counterparts is not in itself surprising. However, the speed with which this dispute devolved to that point was a surprise.

Learn more about this escalating battle between Sonos & Google…

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Sonos & Google Patent War Intensifies as Each Fires New Salvos This Week

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tanks are aligned for battle between these two giants

It must be really interesting in those Sonos and Google joint product development meetings, where the parties meet to discuss their partnership on the Google assistant technology built into Sonos products. You see, in addition to this product partnership, both companies are ensnarled in a nasty round of lawsuits accusing each other of various patent violations – with tactics and rhetoric heating up as each fired new salvos at the other just this week. On Monday, Google sued Sonos. On Tuesday, Sonos sued Google. This is getting serious…

See what’s happening now between Sonos and Google

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‘The Smart Home is Dead,’ Says a Key Industry Expert

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Lennar home interior

As many integrators seek to pitch their clients on the many wonders of converting their dumb homes into “smart” homes, there are growing indicators that the promise of the smart home is not being reliably delivered up to this point…and may never be, according to one respected industry expert. And there is a growing chorus of others who appear to agree – possibly including Google, who is trying to manage expectations by relabelling the smart home as the “helpful home.”

See the case for the fall of the smart home…

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Tech Hit Hard in Latest Reputation Index Survey

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Privacy Backlash Hits Google, Amazon & Facebook; What About LG, Samsung, Sony?

2019 RepTrak Ranking

In a new survey by Reputation Institute on corporate reputation, known as the 2019 RepTrak 100, we see wild swings in tech brands’ reputation with consumer privacy concerns finally appearing to take a major toll. With an overall all-category average reputation rating increase of +0.8 points, technology as a segment saw its collective reputation drop by 1 full point on the scale.

But the news wasn’t all bad – movie king Netflix, Inc. jumped 23 spots to come in at #1 for the first time in their history.

Read on to see how your favorite tech brand fared…

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Oops! Google Doesn’t Mention Nest Secure Has a Microphone Built-In

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Nest thermostat

Eyebrows raised everywhere when privacy-concerned industry watchers discovered that Google had put a microphone in their Nest Secure home alarm system, but failed to disclose that fact. Google says is was simply an “error.” But was it?

Read more on Google’s ‘error’…

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Google Closes in on Amazon in Smart Speaker Market Share

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Amazon products

The latest data from market research firm Strategy Analytics shows that Amazon is still the king of the smart speaker market – selling more smart speakers than anyone else. But the data also showed something else rather surprising – Google has substantially closed the gap between it and Amazon, coming within about 5.5% of Amazon’s market share numbers in the all-important fourth quarter selling season.

See how the smart speaker horse race is getting so much closer…

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