Strategy in TECH...
A group of industry manufacturer sales representatives in the Southwest has partnered with Samsung to produce one of the first in-person industry dealer events in more than a year called the TOLA Expo. The event, which takes place on June 29-30, 2021 covers a huge region – organizers refer to it as a “super-regional show” – drawing from the states of Texas, Oklahoma, Louisiana, and Arkansas…hence, TOLA.
STRATA-GEE: This is the second installment of our series on the controversy engulfing MQA, conducted in partnership with guest poster Bill Leebens. In this post, you will learn more about those who are critical of MQA, with some going on the record for the first time for this story. MQA has been controversial almost from the beginning – with an intense opposition that ebbs and flows over time. But as we told you in our introductory installment (see MQA Controversy – A True Audio Breakthrough? Or a Marketing Scam?), a recent YouTube video critique from an audiophile not involved in the audio industry, has spurred a huge resurgence of interest (that video had over 267,000 views!), in part because of the perhaps naive but seemingly earnest reasonableness of “GoldenSound” and the heavy-handed backslap from MQA.
STRATA-GEE: For some time now, I have been hearing rumbles throughout the audio community, particularly the high-end audio community, about controversy surrounding MQA (Master Quality Authentication) – a U.K. company that claims to have created a proprietary technology that allows for the delivery of “better than lossless” audio via certain streaming services. At first, it seemed like the Holy Grail of audio – delivering music that is identical to the original master recording into your earbuds via streaming services such as Tidal. Then the whispers started – “It sounds like it is too good to be true because it IS too good to be true.“
Recently, a YouTube video appeared that blew the doors of MQA dissent wide open and seems to show that MQA technology is NOT doing what the company claims and leaves many to conclude that MQA is little more than a thinly veiled marketing scam. The company pushed back…hard. I asked Bill Leebens to investigate the swirling whirlwind of controversy now engulfing MQA.
In a press release distributed Wednesday morning, Integrated Systems Events (part of Integrated Systems Europe) announced the conclusion of their annual ISE event, this year in Barcelona, Spain for the first time on June 1-2. It was a hybrid-style event, offering an online or virtual conference as well as an in-person event with exhibitors in the Fira de Barcelona exhibition center. The organizers heralded the event as helping “the industry getting back to business.”
SnapAV announced today (Tuesday) that its latest rendition of its automation brand Control4’s OS 3 operating software – OS 3.2.2 – finally introduces full support of the company’s popular OvrC remote management platform. No doubt part of their ongoing integration strategy since they first acquired Control4, this news is sure to make life just a little easier for their Control4 dealers who support OvrC.
Sony Group announced yesterday that it will invest no less than ¥2 trillion ($18 billion) over the next three years to turbo-charge the company’s transition from a consumer electronics powerhouse to a global leader in gaming, media, and services. The only hardware they are looking to equally dominate is the sensor business – and a potential entry into the general chip-making business (more on this later).
Bowers and Wilkins (B&W) and the famed Abbey Road Studios announced this week that they have formed a new collaboration to further advance the state-of-the-art for in-car entertainment. The two companies have worked together for years with Abbey Road studios using B&W speakers for monitors in their studios. Now the partners will extend their relationship in the furtherance of this new venture.
Loudsoft Ltd, a leading provider of speaker design software and precise testing gear, announced last week that it has appointed a new agent to represent the the company throughout North America. This new agent is Andy Lewis of SOUND Product Strategy, based in New Hampshire.
SnapAV announced today that it will acquire network service agency Access Networks in a deal expected to close later this month. Terms of the deal were not disclosed. The company says this acquisition “will broaden SnapAV’s networking portfolio with newer products and managed services including system design, configuration, monitoring, and support.”
LWith great fanfare, Crestron kicked off their annual festival of all things Crestron – Crestron Masters 2021 – with a keynote address titled “Innovation Fuels Us.” And in a bit of irony, Mother Nature, or should I sway Mother Internet, reminded us all of who’s in charge by causing the program to suddenly stop at about five minutes in. About fifteen minutes or so later, the program started again and, save for a couple of stutters later, attendees were entertained with an impressively professional and compelling pre-recorded video presentation that celebrated Crestron’s history of innovation and set the tone for the week of education and conversation to come.
