Strategy in TECH...
Masimo Corp. [Nasdaq: MASI] announced on Wednesday the launch of two new earbuds under the Denon brand called PerL™ and PerL Pro™. The company says these new True Wireless earbuds feature a proprietary technology called Masimo Adaptive Acoustic Technology™ (AAT™) that optimizes the sound for each individual’s ear.
Bowers and Wilkins (B&W) announced this week the availability of upgraded Series 2 versions of two of their popular true wireless in-ear headphones – the Pi7 S2 and the Pi5 S2. In true B&W form, these new models are NOT an example of just the same old wine in a brand-new bottle. Rather, the company has made serious upgrades to the technology, performance, and capabilities compared to the original versions of these headphones making them a great choice for new buyers…and also an attractive upgrade option for owners of the original versions.
NETGEAR, Inc. (NASDAQ: NTGR), a billion-dollar provider of networking gear for both the consumer and professional markets announced two new powerful wireless access points – one WiFi 6 and another WiFi 6E – targeted for the residential custom integration channel. Along with these new models, the company is also offering powerful professional services, including remote monitoring and management capability and technical support such as placement guidance and network design services.
Lithe Audio, a London, U.K.-based designer and manufacturer of unique, all-in-one, wireless streaming music solutions announced on Wednesday that it is entering the U.S. market for the first time at CEDIA Expo 2022. The company is experienced in supplying products to European commercial and residential channels since its founding in 2014 and is now expanding its distribution here in America. With a unique line of products, such as all-in-one powered in-ceiling/in-wall, surface mount, and outdoor speaker solutions, the company offers a new approach to system configurations.
Today Bowers & Wilkins (B&W) launched the all-new Px7 S2 wireless noise-canceling headphones, designed to replace the previous PX7 that the company says was an “award-winning” product. A premium grade set of headphones, B&W says the new Px7 S2 will “deliver the most detailed, natural and immersive sound available – the True Sound of the artist’s intent.”
Bowers & Wilkins continues to forge new paths through the audio jungle, bringing along their trunks full of high-end ethic and high-performance sensibility to help civilize the undisciplined hoards of audio mediocrity. Now part of the Sound United family of brands, B&W hasn’t skipped a beat as they continue to address both new products and new product segments as first revealed to the press seven months ago.
Yesterday, the company launched a pair of true wireless earbuds that completely embody the company’s unique bespoke design style in both industrial design and technological innovation – meet the PI7 & PI5.
Denon announced yesterday a new series of wireless multiroom speakers featuring their HEOS Built-in technology. The new models, said to be part of their Denon Home series, brings all the advantages of the wireless, multiroom category…with the added benefit of hi-resolution sound thrown in to boot.
Strata-gee reported just yesterday that Sonos, Inc. has sued Lenbrook Industries Ltd. & Lenbrook America – the maker & marketer of Bluesound – for patent infringement. Undoubtedly emboldened by their near-complete victory over Denon’s HEOS brand a little over a year ago, Sonos appears to have targeted Lenbrook to be next in line.
However, Strata-gee has learned that Lenbrook is not the only company targeted for such potential actions by Sonos. There are more – perhaps many more – in our industry lined up for this “hit” parade.
Ever since EVA Automation acquired Bowers & Wilkins (B&W) back in 2016, I have nervously watched to see the impact of this clash of cultures – new wave with old school. Strata-gee had already exhaustively reported on the painful slow-motion train wreck of Thiel Audio – another high-end audio brand purchased by private equity. In that case, its ultimate demise was in part due to the launch of affordably-priced, but common Bluetooth technology speakers relying on the power of the Thiel brand to justify the non-common selling price.
Would audiophile darling B&W suffer the same fate?
The day has finally arrived. A day long rumored…but never announced. A project shrouded in mystery…willfully maintained, with leaks locked as tight as a special counsel investigation. But now, at long last, all is revealed…for on this day Bowers and Wilkins (B&W) launches their all-new concept – the Formation line of products. And the mystery is finally unveiled. Best of all…Strata-gee recently got a sneak peek that we can reveal now.
