Strategy in TECH...
On Monday we learned of the launch of a new brand of wireless streaming music systems called AVA. Targeted towards the higher-end of the market, AVA features a more European design aesthetic, is targeted for distribution through the custom integration channel, and comes from a triumvirate of co-founders of respectable pedigree.
But does this pedigree guarantee their success?
Denon announced yesterday a new series of wireless multiroom speakers featuring their HEOS Built-in technology. The new models, said to be part of their Denon Home series, brings all the advantages of the wireless, multiroom category…with the added benefit of hi-resolution sound thrown in to boot.
Strata-gee reported just yesterday that Sonos, Inc. has sued Lenbrook Industries Ltd. & Lenbrook America – the maker & marketer of Bluesound – for patent infringement. Undoubtedly emboldened by their near-complete victory over Denon’s HEOS brand a little over a year ago, Sonos appears to have targeted Lenbrook to be next in line.
However, Strata-gee has learned that Lenbrook is not the only company targeted for such potential actions by Sonos. There are more – perhaps many more – in our industry lined up for this “hit” parade.
The day has finally arrived. A day long rumored…but never announced. A project shrouded in mystery…willfully maintained, with leaks locked as tight as a special counsel investigation. But now, at long last, all is revealed…for on this day Bowers and Wilkins (B&W) launches their all-new concept – the Formation line of products. And the mystery is finally unveiled. Best of all…Strata-gee recently got a sneak peek that we can reveal now.
Crestron announced today that it is dramatically deepening its partnership with Sonos that was first revealed at last Fall’s CEDIA show. That partnership, which Strata-gee was the first to break the story on ahead of the 2016 CEDIA show, is now growing even stronger as Crestron is making the full line of Sonos products available directly to Crestron Technology Professionals through their normal purchasing system. Crestron dealers can add as much Sonos product to their Crestron orders as they’d like…starting today.
