Builder Offers World’s First Wi-Fi Certified Smart Home w/Alexa

Lennar Corporation, one of the nation’s largest builders of homes, announced today the world’s first Wi-Fi Certified home designs featuring home automation built-in and voice control by Amazon Alexa. The company says this new program is part of its Everything’s … Continue reading

More Consumers Prefer to Watch TV Shows on Computers, Than on TVs

The TV Set is Losing Its Position as Top Entertainment Device In an amazingly swift, one-year shift in consumer preferences, a new survey says that most consumers would rather watch TV programming on a computer than on a TV. Just … Continue reading

New Data on Smart Home Market is Wildly Bullish

New research results released this week on the smart home market were wildly bullish on the recent impressive growth of the segment, as well as the continuing prospects for growth in the future. The survey, sponsored by PlumChoice, Inc (a … Continue reading

Existing Home Sales Hit 10-Year High

In new data released on Wednesday by the National Association of Realtors, existing home sales launched into 2017 with a 3.3% overall gain to a seasonally adjusted annual rate of 5.69 million units in January – their highest level in … Continue reading

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

Have the Tables Turned? Internet Users Research Online, Buy In Store

The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This … Continue reading

Cyber Monday was Big, But is It Losing Its Mojo?

Oh I know…you’ve been reading all of the press about how Cyber Monday was the biggest online shopping day ever this year. So how can we be suggesting it’s losing momentum? Well, according to new data analyzed by eMarketer, that … Continue reading

CTA Predicts Record Black Friday Week

Nearly 50% of the Entire U.S. Population Will Buy Tech Then In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black … Continue reading

Houzz Smart Home Study Results Offer Some Surprises

Security & Thermostats are Top Smart Home Priorities Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that … Continue reading

New Research: Netflix is the #1 Choice for TV Viewing

Baby Boomers Finally Hop on the Streaming Bandwagon In a new survey released today by E-Poll Market Research, Netflix is the first choice for watching a TV show among those respondents who have been exposed to streaming programming. And for … Continue reading