Existing Home Sales Hit 10-Year High

In new data released on Wednesday by the National Association of Realtors, existing home sales launched into 2017 with a 3.3% overall gain to a seasonally adjusted annual rate of 5.69 million units in January – their highest level in … Continue reading

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

Have the Tables Turned? Internet Users Research Online, Buy In Store

The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This … Continue reading

Cyber Monday was Big, But is It Losing Its Mojo?

Oh I know…you’ve been reading all of the press about how Cyber Monday was the biggest online shopping day ever this year. So how can we be suggesting it’s losing momentum? Well, according to new data analyzed by eMarketer, that … Continue reading

CTA Predicts Record Black Friday Week

Nearly 50% of the Entire U.S. Population Will Buy Tech Then In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black … Continue reading

Houzz Smart Home Study Results Offer Some Surprises

Security & Thermostats are Top Smart Home Priorities Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that … Continue reading

New Research: Netflix is the #1 Choice for TV Viewing

Baby Boomers Finally Hop on the Streaming Bandwagon In a new survey released today by E-Poll Market Research, Netflix is the first choice for watching a TV show among those respondents who have been exposed to streaming programming. And for … Continue reading

Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

There is a lot of buzz surrounding Amazon’s Echo product, a tabletop computer featuring a voice-controlled digital assistant named Alexa. Alexa will play your favorite music, get your morning news update, find out today’s weather for you, and more. All … Continue reading

Streaming TV to Hit Tipping Point in 2016

Eye-Popping Numbers Point to Huge Shift in Consumer Preferences Much like the amazing growth in music streaming over the last few years, streaming TV has also seen an explosion in the number of users as well. This growth has been … Continue reading

Pay TV Systems Slammed in Q2; Lose Almost Half Million Subscribers

New studies show pay TV providers saw a large and significant decline in the number of subscribers in the second quarter of this year, losing more than 470,000 subscribers – almost a half million – during the quarter. It was … Continue reading