Strata-gee.com

Strategy in TECH...

You are here: Home / Archives for Consumer Trends

Consumer Trends

Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

by 2 Comments

Axios logo

A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may know, this is an area…consumer sentiment…that I try to keep tabs on, as 70% of the U.S. economy is based on consumer sentiment.

And one piece of this research jumped off the page and grabbed me by my throat – 8 out of every 10 Americans worry about a second wave of the coronavirus (COVID-19).

See how consumers feel about COVID-19 now

[Read more…] about Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

New Research Shows Home Control System Adoption Jumps 38% in Just One Year

by Leave a Comment

Wow, surprising numbers from a new research report from Parks Associates shows that control system adoption jumped a full 38% in 2019 as compared to 2018. That’s a really big jump in a really short period of time.

See more from this latest Parks Associates research…

[Read more…] about New Research Shows Home Control System Adoption Jumps 38% in Just One Year

Crestron’s Partnership Universe Expands Creating New Experiences for Users

by 1 Comment

Crestron HomeTime lifestyle image

Launches HomeTime Integrated Home Conferencing WFH Solution

No doubt about it, Crestron is on a roll. They have recently had a series of announcements – not of the ho-hum type, but of the more meaningful, perhaps industry-changing type. Now we learn about another new partnership being announced – Crestron is working with Logitech and Zoom to deliver HomeTime, an upgraded home video conferencing solution perfect for this strange new work-from-home (WFH) world in which we all find ourselves.

See more about Crestron HomeTime…

[Read more…] about Crestron’s Partnership Universe Expands Creating New Experiences for Users

Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

by Leave a Comment

COVID-19 consumer Brand Sentiment survey header

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.

One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.

See how your response to COVID-19 can make or break your relationship with consumers…

[Read more…] about Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

Fear Factor: Consumers’ Fear Suggests a Slow Recovery from Recession

by 2 Comments

Photo from Manhattan showing stores closed due to recession and very few people on the street
[Photo: Juan Arredondo, New York Times]

COVID-19 Recession: Will Rebound be a V…U…or W?

The Coronavirus pandemic has hit America big time. With a head-spinning swiftness, the epidemic swept across the country with ruthless efficiency – first impacting densely populated urban areas (NYC, LA, Chicago), then spreading its tentacles throughout more sparsely populated regions of the country. It has extracted a devastating human toll, striking fear in the hearts of consumers, and brought a once bustling economy to a screeching halt…plunging it into recession.

We have never seen anything quite like this and for business owners and managers…we are truly in uncharted territory. With almost 85% of all Americans now subject to some form of Shelter-In-Place or Stay-At-Home order, everything except essential services, such as grocery stores and pharmacies, has been closed down – and most companies have seen their sales disappear. Will a fearful consumer complicate our recovery from this recession?

See more on what kind of rebound to expect…

[Read more…] about Fear Factor: Consumers’ Fear Suggests a Slow Recovery from Recession

New Study: Another Impact of COVID-19 – the Crash of Consumer Sentiment

by Leave a Comment

Nearly 90% of Consumers Expect a Recession Because of COVID-19

Logo for L.E.K. Consulting and Civis, researhers on consumer sentiment

New research conducted this month shows another major impact of COVID-19 Coronavirus – the crash of consumer sentiment. A statistically significant survey of a representative sample of all Americans has reached concerning conclusions about consumer sentiment now and likely to prevail for months after the COVID-19 crisis passes.

See how COVID-19 has impacted consumer sentiment…

[Read more…] about New Study: Another Impact of COVID-19 – the Crash of Consumer Sentiment

In a Surprise Reveal, Netflix Shows Investors Its Huge Advantage Over New Streaming Competitors

by Leave a Comment

Netflix Logo

You knew they were big, but you didn’t know just how big streaming innovator (and leader) Netflix really was…until now. In a bid to prove to investors they have what it takes to stave off a whole new class of streaming competitors, Netflix released some detailed numbers on their global subscription base that has Wall Street really buzzing.

See what Netflix has revealed to investors…

[Read more…] about In a Surprise Reveal, Netflix Shows Investors Its Huge Advantage Over New Streaming Competitors

Denon Offers ‘Denon Home’ Wireless Speaker Line

by Leave a Comment

Denon announced yesterday a new series of wireless multiroom speakers featuring their HEOS Built-in technology. The new models, said to be part of their Denon Home series, brings all the advantages of the wireless, multiroom category…with the added benefit of hi-resolution sound thrown in to boot.

Learn more on Denon Home series…

[Read more…] about Denon Offers ‘Denon Home’ Wireless Speaker Line

‘The Smart Home is Dead,’ Says a Key Industry Expert

by 5 Comments

Lennar home interior

As many integrators seek to pitch their clients on the many wonders of converting their dumb homes into “smart” homes, there are growing indicators that the promise of the smart home is not being reliably delivered up to this point…and may never be, according to one respected industry expert. And there is a growing chorus of others who appear to agree – possibly including Google, who is trying to manage expectations by relabelling the smart home as the “helpful home.”

See the case for the fall of the smart home…

[Read more…] about ‘The Smart Home is Dead,’ Says a Key Industry Expert

The Greatest Barrier to ‘Smart Home’ Adoption is Complexity, New Study Shows

by Leave a Comment

Smart Home survey cover page

Lots of studies have shown that consumer adoption of various smart home technologies and devices is growing…and that is undoubtedly true. But a new study shows that adoption is not as strong as it could be but for the complexity of installing and using smart home devices.

This Study has Some Chilling Data for Integrators. Check it out…

[Read more…] about The Greatest Barrier to ‘Smart Home’ Adoption is Complexity, New Study Shows