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Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

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Axios logo

A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may know, this is an area…consumer sentiment…that I try to keep tabs on, as 70% of the U.S. economy is based on consumer sentiment.

And one piece of this research jumped off the page and grabbed me by my throat – 8 out of every 10 Americans worry about a second wave of the coronavirus (COVID-19).

See how consumers feel about COVID-19 now

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The Greatest Barrier to ‘Smart Home’ Adoption is Complexity, New Study Shows

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Smart Home survey cover page

Lots of studies have shown that consumer adoption of various smart home technologies and devices is growing…and that is undoubtedly true. But a new study shows that adoption is not as strong as it could be but for the complexity of installing and using smart home devices.

This Study has Some Chilling Data for Integrators. Check it out…

[Read more…] about The Greatest Barrier to ‘Smart Home’ Adoption is Complexity, New Study Shows

As Recession Fears Recede, Consumers are in the Mood to Spend Big This Holiday Season

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Photo of holiday shopping from Gallup

A new poll from Gallup suggests that consumers are in the mood to spend – and spend generously – at the upcoming holiday season. How much will they spend? What percentage of Americans say they’ll spend less? Or more? Read below to see the results of this surprising poll…

Gallup’s poll suggests a couple of consumer spending records coming…

[Read more…] about As Recession Fears Recede, Consumers are in the Mood to Spend Big This Holiday Season

New Poll Shows Consumer Mood is Mixed

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Gallup logoFully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously so, considering how strong the economy seems to be at the moment.

Find out what Gallup discovered about how consumers are feeling right now… [Read more…] about New Poll Shows Consumer Mood is Mixed

Exciting New Study: We are in an Audio Resurgence!

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Nielsen logoWe live in a time rich in options for ways to connect with and consume content. If I asked you to pick which source was the number one method that adults aged 18 and older use to consume content today, which would you choose: Smartphone? Tablet? PC? TV connected device? TV? AM/FM radio?

If you picked that last option, AM/FM radio, you would be correct! Fully 93% of all adults use an AM/FM radio to consume content on a weekly basis. Surprised? Hold on to your hat…that’s just one of the many surprising results in new research study from The Nielsen Company that says we are now in an audio resurgence.

See more on this surprising study on the resurgence of audio with today’s consumer… [Read more…] about Exciting New Study: We are in an Audio Resurgence!

Why Consumers Don’t Like to Shop at Retail Anymore

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eMarketer logoNew research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was a simple question that would elicit a simple answer. Little did they know that shoppers were only too happy to list the multiple reasons why they are frustrated with the retail shopping experience today.

See this latest research showing where retail is “dropping the ball”… [Read more…] about Why Consumers Don’t Like to Shop at Retail Anymore

Houzz Smart Home Study Results Offer Some Surprises

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Houzz title slideSecurity & Thermostats are Top Smart Home Priorities

Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that on our schedule. At the appointed hour, we listened closely as Liza Hausman, Houzz’s Vice President of Industry Marketing and Dave Pedigo from CEDIA patiently went through and explained the results – and while the results were unremarkable, they were interesting nonetheless. And, there were a couple of surprises.

See details on what the results from the Houzz study were… [Read more…] about Houzz Smart Home Study Results Offer Some Surprises

Hey Consumers! How’s Your Holiday Shopping Going?

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Photo of Gifts in Shopping CartReuters/Ipsos published a new poll seeking to answer the question of how holiday shoppers are progressing with their gift buying. After all, there’s less than 20 days left until Christmas – surely shoppers took advantage of the early Black Friday specials to get all of their gift shopping done at great prices…right?

See below to find out where shoppers REALLY stand…you may be surprised… [Read more…] about Hey Consumers! How’s Your Holiday Shopping Going?

Don’t Worry About the Top 1% or the Bottom 99% – Worry About the Middle 60%

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Federal Reserve Board LogoA new report from the Federal Reserve Board shines the light on why the economic recovery is so anemic – middle income families got hit the hardest in the recent financial industry collapse in 2007-2010. And with an economy that is 70% based on consumer spending…this is troubling news for those involved in selling consumer goods and services – such as the consumer electronics industry.

[Read more…] about Don’t Worry About the Top 1% or the Bottom 99% – Worry About the Middle 60%