As Recession Fears Recede, Consumers are in the Mood to Spend Big This Holiday Season

A new poll from Gallup suggests that consumers are in the mood to spend – and spend generously – at the upcoming holiday season. How much will they spend? What percentage of Americans say they’ll spend less? Or more? Read … Continue reading

Control4 Issues Advisory on ‘Works With Nest’ Shutdown

Control4 has issued an advisory this week to reassure integrators and their clients that the company will support the ‘Works With Google Assistant’ program and is working on new Nest drivers consistent with Google’s Certification standards to avoid issues related … Continue reading

Consumers Deeply Worried IoT is Prone to Hacking

Survey Shows Concern about Smart Device Security is Global New research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. … Continue reading

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

There is a lot of buzz surrounding Amazon’s Echo product, a tabletop computer featuring a voice-controlled digital assistant named Alexa. Alexa will play your favorite music, get your morning news update, find out today’s weather for you, and more. All … Continue reading

New Research Quantifies Impact of ‘Showrooming’

New research released today from Harris Interactive, conducted on behalf of CouponCabin.com, provides a sobering look at how prevalent the practice of showrooming is among smartphone- and tablet-owning retail shoppers. Showrooming is where retail shoppers use their smartphone or tablet … Continue reading