A new poll from Gallup suggests that consumers are in the mood to spend – and spend generously – at the upcoming holiday season. How much will they spend? What percentage of Americans say they’ll spend less? Or more? Read below to see the results of this surprising poll…
Control4 has issued an advisory this week to reassure integrators and their clients that the company will support the ‘Works With Google Assistant’ program and is working on new Nest drivers consistent with Google’s Certification standards to avoid issues related to the recently announced shutting down of the ‘Works With Nest’ program.
See how Control4 is springing into action…[Read more…] about Control4 Issues Advisory on ‘Works With Nest’ Shutdown
Survey Shows Concern about Smart Device Security is Global
New research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.
See more on this latest research… [Read more…] about Consumers Deeply Worried IoT is Prone to Hacking
Did the 2016 Presidential Election Impact Consumer Trust?
Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
There is a lot of buzz surrounding Amazon’s Echo product, a tabletop computer featuring a voice-controlled digital assistant named Alexa. Alexa will play your favorite music, get your morning news update, find out today’s weather for you, and more. All you have to do is ask Alexa.
But before Alexa, we had Siri and other voice-controlled assistants, mostly associated with our favorite smartphone. But are consumers enamored with using voice-controlled assistants? A new study from marketing company 451 Research suggests that we don’t.
See more on smartphone users embrace of voice-controlled assistants… [Read more…] about Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants
New research released today from Harris Interactive, conducted on behalf of CouponCabin.com, provides a sobering look at how prevalent the practice of showrooming is among smartphone- and tablet-owning retail shoppers. Showrooming is where retail shoppers use their smartphone or tablet to look up lower prices on items they see in the retail showroom to purchase later from an online merchant.
According to the survey, more than 43% of smartphone and tablet owning consumers admit to showrooming. This figure, alarmingly close to 50%, is likely to be much higher than many industry observers would have expected.