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Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

March 17, 2016 by Ted Leave a Comment

eMarketer logoThere is a lot of buzz surrounding Amazon’s Echo product, a tabletop computer featuring a voice-controlled digital assistant named Alexa. Alexa will play your favorite music, get your morning news update, find out today’s weather for you, and more. All you have to do is ask Alexa.

But before Alexa, we had Siri and other voice-controlled assistants, mostly associated with our favorite smartphone. But are consumers enamored with using voice-controlled assistants? A new study from marketing company 451 Research suggests that we don’t.

See more on smartphone users embrace of voice-controlled assistants… [Read more…] about Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

Filed Under: Brands, Consumer Trends, Industry Trends, Research, Statistics, Tech Trends Tagged With: consumers, mobile search, Siri, voice-controlled assistants

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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