Strategy in TECH...
On Monday, Snap One revealed that it had filed a lawsuit against two other well-known, if smaller, brands, alleging patent infringement and a range of illicit and unethical business practices that it claims violated existing contractual agreements. The defendants in this matter are Josh.ai and AVA.
The allegations, if true, are really quite surprising.
Multiple reports are pouring in that Snap One, a leading custom integration supplier, has just completed a restructuring that resulted in layoffs. It is not clear at this point just how many employees were cut, but it was significant enough to motivate several sources around the country to reach out to Strata-gee.
Last Friday, Snap One held a Virtual Partner Summit in which they unveiled a whole roster of new products to dealers participating in the online event. It was an impressive launch in key product areas for the company including OvrC, audio, new controllers, new soundbar and wireless sub, new architectural speakers, a major new operating system upgrade called OS 3.3.0, and more.
On Monday we learned of the launch of a new brand of wireless streaming music systems called AVA. Targeted towards the higher-end of the market, AVA features a more European design aesthetic, is targeted for distribution through the custom integration channel, and comes from a triumvirate of co-founders of respectable pedigree.
But does this pedigree guarantee their success?
Recently, in a special Zoom presentation for Strata-gee by SnapAV executives Jeff Hindman (Chief Revenue Officer) and Kordon Vaughn (VP Marketing), I was about to learn about the company’s new brand strategy going forward. Ever since SnapAV acquired their largest division, Control4, there has been much speculation about how to address the market with two strong, well-known brands. I joked, “So what’s it going to be…ControlAV or Snap4?
It turns out I wasn’t that far off, as the executives shared with me that they would be rebranding the organization as Snap One.
SnapAV announced today (Tuesday) that its latest rendition of its automation brand Control4’s OS 3 operating software – OS 3.2.2 – finally introduces full support of the company’s popular OvrC remote management platform. No doubt part of their ongoing integration strategy since they first acquired Control4, this news is sure to make life just a little easier for their Control4 dealers who support OvrC.
Amazon.com Inc.’s secretive tech innovation development center, called Lab126, is said to be working on a more robust, step-up smart home control solution designed to be mounted into the wall, in a bid to take share in the custom integration channel. The move, first reported by Bloomberg News, is designed to take on major players such as SnapAV’s Control4 and other “professionally installed smart home control” providers.
Kicking off their first ever virtual dealer event called Snap Pro Live, SnapAV unleashes a broad array of new products covering their wide gamut of product and service segments. Snap Pro Live runs for three days and kicked off today (Tuesday) afternoon with a keynote from CEO John Heyman – and this major product launch.
Event season is upon us, as evidenced by the two major events that took place last week – CEDIA Expo Virtual 2020 and Crestron NEXT. This year, thanks to COVID-19, these normally in-person events took place in the digital domain as virtual events. And the next big show that integrators are going to want to watch for – which will also be a virtual event – is the upcoming Snap Pro Live being produced by industry powerhouse SnapAV.
SnapAV announced today that it has engineered an all-new version of their popular OvrC remote monitoring and management system (RMM). This new version, launched in the wake of their acquisition of Control4 last year with its competitive Pakedge networking, as well as BakPak and Ihiji remote monitoring solutions, is said to combine the best of all of these systems.
