Days after Snap One announced a major program initiative in an effort to change the integration industry business model, the company held a media presentation in which 5 members of the 23-member Control4 dealer advisory panel that helped the company design the program were made available to select members of the media for a short question and answer session. This was organized by Snap One specifically because I had asked to speak with the panel. How do I know that was the reason for this media opportunity? Because company executives told the media that I was the reason they chose to hold this event. This may, or may not, have endeared me to the other media.
Seemingly Well Designed, But One Thing I Find Suspicious
Snap One announced today the launch of three new services, part of a Software-as-a-Service subscription program that gets the manufacturer in direct communication with end users of every Control4-based system sold and provides new levels of customer support. The program is said to include a revenue share for its dealers. These programs are called Control4 Connect, Control4 Assist, and Control4 Assist Premium and allow for direct-to-consumer support by the company.