Strategy in TECH...
The Custom Electronic Design and Installation Association (CEDIA) announced on Tuesday that it is launching its first-ever consumer advertising campaign – something members have been asking it to do for years. The campaign is a professionally conceived, created, produced, and now distributed advertisement that includes, amongst other things, a 60-second video that educates consumers on the “magic” of a well-designed smart home and the need for a professional installer.
Well-known Denver, CO-based custom integration dealer ListenUp announced that it has acquired Timberline Audio Video based in Loveland, Colorado. This is now the fifth location for the company as it continues to grow its regional footprint, expanding its ability to serve even more clients throughout Northern Colorado and Southern Wyoming.
Redwood Marketing, Inc. announced the dates and plans for this year’s CI Expo 2025, taking place at a new, expanded venue at the Doubletree Hotel at the Club in Pleasanton, CA. The Expo is scheduled for May 29, 2025, and will offer new upgraded features such as multiple upscale outdoor vignettes, an expanded exhibit space, a new program, and more participating brands.
Hey Colorado integrators, you’ve got a guy on the inside now! Benjamin Larkin, President of renowned Denver AV retail and custom integration company ListenUp, has been appointed to the Colorado State Electrical Board. Appointed by Colorado Governor Jared Polis, Larkin brings an integrator’s perspective into a government regulatory body.
Daisy, the new national brand that is both acquiring and franchising custom integration businesses, announced today that it celebrated the Grand Opening of its newest franchise location in Ocala, Florida on January 25th. This new location, owned and operated by Bert Herrero, joins the ever-expanding Daisy universe.
But wait! That name…Bert Herrero…sounds familiar. Isn’t he already a part of the Daisy organization?
Note to Reader: This post is the second part of a two-part series. In Part One, each of the directors of the three operating buying groups in Nationwide’s CI Division shared the details of their individual and group progress in 2024. You will want to read – or reread – that post first, as it helps Part Two make more sense.
Nationwide Marketing Group’s Custom Integration (CI) division made serious progress in 2024 as part of the organization’s ambitious Drive to 1,000 plan – seeking to build a collective CI membership of 1,000 dealers strong. In my previous post, the executives instrumental in achieving that progress – Andy Orozco (Nationwide’s Senior Vice President of Custom Integration), Patrick McCarthy (Executive Director, Azione Unlimited), Hank Alexander (Executive Director, Oasys Residential Technology Group), and Chris Whitley (Executive Director, Ellipsys Commercial Technology Group) – shared the highs and lows of building a business the likes of which we’ve never before seen. Now they share their plans for 2025…
It was March of 2023 when I began picking up on the buzz that something big was in the works in the buying group world. At the Spring members conference of Azione Unlimited, which had been acquired by and was now part of Nationwide Marketing Group, President and founder Richard Glikes introduced Azione members to a new initiative called the “Drive to 1,000.” Although not a lot of details were discussed at this event, clearly something big was in the works.
Now, a little over a year later, I met with the entire management team of Nationwide’s Custom Integration Group, including Andy Orozco (Nationwide Senior Vice President of Custom Integration), Patrick McCarthy (Executive Director of Azione Unlimited), Hank Alexander (Executive Director of Oasys Residential Technology Group) and Chris Whitley (Executive Director of Ellipsys Commercial Technology Group) to take stock of just what has transpired over the last year or so with the new, expanded family of groups that are all under the Nationwide Marketing Group umbrella.
Azione Unlimited, a buying group of predominantly custom integration dealers that is part of the Nationwide Marketing Group family of dealer buying organizations, announced recently that it is adding Mike Cleary, Sonance Senior Director of Strategic Accounts, to its Board of Advisors. Unique to Azione, for years it has maintained an advisory board consisting of five dealer members and five vendor members to operate as its “strategic think tank.” The board’s role is to assist group management in fostering innovation, enhancing business success, and strengthening connections within the smart home industry.
It was a cool fall morning as I headed into New York City for a meeting that I’d been anxiously anticipating for weeks. The skies were gray and rain was definitely threatening, but nothing could dampen my interest in meeting with one of the newest key executives already exerting significant influence in our industry – Hagan Kappler, CEO of Daisy.
This week, Moody’s Ratings, part of Moody’s Investors Services, announced that it was cutting Guitar Center’s credit rating to Caa3, down from Caa2. Guitar Center came on Strata-gee’s radar screen back in 2017 when it acquired AudioVisual Design Group (AVDG), a multi-regional integration group that to me seemed an odd fit with the mission of a struggling mass market musical instrument dealer. In 2020, Guitar Center filed for bankruptcy but has since exited on court approval of a new operating plan.
