Strategy in TECH...
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
CEDIA Expo Virtual was almost exclusively an online media event…rather than a real, in-person trade show. I know…duh! Yes, I knew this logically, but it hadn’t really hit me viscerally until I actually attended the event. But what that means for Emerald Exposition is that their expertise in fielding large scale, B2B, in-person events really doesn’t apply here. And that fact forced them to rely exclusively on CE Pro for almost the entire event, including content strategy, seminar production, and show performance.
Emerald Holding Inc. (NYSE:EEX) – formerly Emerald Expositions Events, Inc. – released their fiscal 2020 second quarter results this week and it’s no surprise that they were brutal, as the company continues to find itself caught in a COVID catastrophe that is killing in-person events, like the very expositions they produce. With the second quarter covering the period of April – June, the previous peak of the pandemic’s infections and deaths (since exceeded), the company performance – as expected – was really challenged, with the bulk of their various trade shows and in-person events cancelled or postponed.
But the company did have one piece of good news…the insurance companies providing event cancellation insurance to the company have begun paying against their claims.
COVID-19, the massive pandemic that changed everything this year, probably infected your business and perhaps made it ill in a way that will take time to recover. But for Emerald Expositions, the national expositions company that owns the CEDIA Expo show and CE Pro – COVID-19 almost killed them.
Now Emerald’s sugar daddy, Onex Corporation, is ready to throw them a lifeline…a $400 million lifeline to be exact.
Emerald Holding Inc., formerly Emerald Expositions Events, Inc. (NYSE:EEX), has released their fiscal 2020 first quarter results and the organization makes no bones about it – it has been hit, and hit hard, by the COVID-19 pandemic. The company announced that in the first quarter of fiscal 2020 – the period ending March 31, 2020 – sales declined 27.4% to $99.7 million and the company had the biggest net loss in its history, losing $570.1 million.
Emerald Holding Inc. (NYSE: EEX), formerly known as Emerald Expositions Events Inc. – a national exposition company that is home to both the CEDIA Expo and CE Pro magazine – has announced that they are postponing all events for the first two quarters of 2020 due to the rapid spread of the global pandemic Coronavirus (COVID-19). Given their position as one of the largest producers of B-to-B trade shows in the U.S., this is a major development with huge impact on the various industries their shows serve.
*By now you’ve likely heard about the massive sell-off on Wall Street over the last week or two that is largely a reaction to the spreading coronavirus pandemic and its potential impact on markets. Although not a new situation, coronavirus (now known as COVID-19) has spread around the world and is now making its way into the United States – potentially putting U.S. markets and companies like Emerald Expositions in jeopardy.
But while most public companies have seen their stock values drop during this market decline, Emerald Expositions has seen the market value of their stock decline at a much greater clip… What’s going on?
Emerald Expositions Events, Inc. (Emerald) (NYSE:EEX), parent company to the CEDIA Expo show and industry trade magazines CE Pro & Commercial Integrator, announced this week that CEO Sally Shankland will be leaving the company by the end of this year. Shankland was appointed CEO just this past June 2019, and has said she will step down “for personal health reasons.” Once again, the organization is plunged into a leadership vacuum which began just one year ago with the sudden resignation of then-CEO David Loechner.
Emerald Expositions’ stock nose-dived 19% in early afternoon trading last Thursday as the company released its third quarter fiscal results and announced that David Loechner has resigned as the company’s President and CEO. Current CFO Philip Evans takes over as Interim President and CEO.
It was only just a matter of months ago, in January 2017, that we learned that CEDIA had sold off their trademark show to Emerald Expositions, the biggest B-to-B tradeshow promoter in North America. This news came completely out of the blue, with no forewarning to members of the Association.
When the sale was announced by the Association, the very last line of their notice was: “The financial terms of the agreement were not disclosed.” This lack of disclosure makes it virtually impossible for any loyal supportive CEDIA member to evaluate this major decision – selling off the single largest revenue generator for the Association – by the group management.
