Strategy in TECH...
IPORT, a Sonance company, announced this week it is launching an all-new, totally redesigned IPORT Connect Pro line of products. IPORT is an award-winning line of products that hold, charge, and protect tablets in a residential or commercial space. IPORT Connect Pro takes its already user-appreciated design and utility to the next level.
What a crazy couple of weeks it has been for exhibitors of CEDIA Expo 2021, and also for potential attendees who watched a slow-motion train wreck unfold right in front of their eyes. It was almost exactly two weeks ago – on August 10th – when Savant CEO Robert Madonna suddenly announced that Savant was pulling out of CEDIA, due to concerns over the surging infections from the Delta variant of COVID-19.
Little did we know then that this was the trickle before the flood…
Sonance, a leading supplier of custom integration speakers and electronics, announced today that they will “withdraw from exhibiting at the 2021 CEDIA Expo,” much as several other exhibitors have decided over the last few days. In fact, today has been a big day for such withdrawals – almost a third of all companies who announced they were pulling out of the show, made that announcement today.
Sonos, Inc. [NASDAQ: SONO] released their fourth quarter and full year financial results for fiscal 2020. Their performance pleasantly surprised Wall Street and their stock value exploded well over 20% in Thursday trading as the company exceeded analysts’ estimates for both revenue growth and profits. But is everything as it appears here?
In a press conference at CEDIA Expo Virtual last week, James Loudspeaker showed the gathered press a dramatic new expansion of their all terrain line of outdoor speaker products – new outdoor towers that just might move the earth beneath your feet. The company says that these new All Terrain Outdoor Towers “are designed to deliver concert-level performance outdoors.”
At the dawn of the custom integration industry (then custom installation industry), it became clear to many that there was strong consumer demand for a more custom solution that allowed clients to reclaim floor space lost to big box speakers. This demand led to the creation of in-ceiling and in-wall speakers. Certainly, for many consumers, this was a dramatic step forward in regaining control of their interior design. Yet as time went by, it was clear that what many clients really wanted was…completely invisible sound.
But invisible speakers generally don’t match the sound quality of traditional visible in-ceiling/in-wall models – a major performance compromise that causes many integrators to refuse to offer them. But in a press conference at the CEDIA Expo Virtual this week, Sonance told the gathered media that they have solved the conundrum of the sound quality compromise of invisible speaker performance.
As we hurtle headlong into the a new decade – the 2020s – it’s a good time to pause and take stock of some of the major events of our industry’s recent history by ranking the Top 10 Strata-gee stories of 2019 based on total page views. This ranking shows just what stories drew the most attention of Strata-gee’s eminently intelligent and inquisitive readers.
A funny thing happened this year at the 2019 CEDIA Expo…everyone I ran into kept asking me the same thing – what is the big story from the show? What’s funny is that I asked them the same question. Even when I ran into other members of the media…we often queried each other. Most kind of shrugged and would mention an item or two, but nothing that represented a major theme of the event.
However, there is an answer I came up with, but I’m not sure its the best answer…
Sonance announced today that they have entered into an agreement to acquire Minden, NV-based James Loudspeaker. This is the first major acquisition by Sonance since the purchase of Sound Advance in 2005, and is truly a marriage of two companies with a strong resonance in their approach to the custom integration industry.
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
