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You are here: Home / Archives for Sonance

Sonance

Sonos is Getting Hooked on D2C Biz; Revenues & Profits Exceed Expectations

November 20, 2020 by Ted 2 Comments

But Is Everything Really as Good as It Looks?

Sonos, Inc. [NASDAQ: SONO] released their fourth quarter and full year financial results for fiscal 2020. Their performance pleasantly surprised Wall Street and their stock value exploded well over 20% in Thursday trading as the company exceeded analysts’ estimates for both revenue growth and profits. But is everything as it appears here?

See more on Sonos financial results…

[Read more…] about Sonos is Getting Hooked on D2C Biz; Revenues & Profits Exceed Expectations

Filed Under: Brands, Financial, Management, News, Strategy Tagged With: IKEA, Patrick Spence, Sonance, Sonos, Sonos Inc

James Loudspeaker Launches All Terrain Outdoor Towers at CEDIA Expo

September 23, 2020 by Ted Leave a Comment

James Loudspeaker all terrain outdoor tower speakers

In a press conference at CEDIA Expo Virtual last week, James Loudspeaker showed the gathered press a dramatic new expansion of their all terrain line of outdoor speaker products – new outdoor towers that just might move the earth beneath your feet. The company says that these new All Terrain Outdoor Towers “are designed to deliver concert-level performance outdoors.”

See more on these James Loudspeaker towers

[Read more…] about James Loudspeaker Launches All Terrain Outdoor Towers at CEDIA Expo

Filed Under: Manufacturers, News, Products, Shows & Events Tagged With: James Loudspeaker, Jeff Brewer, outdoor speakers, Sonance

Has Sonance Solved the Last Mystery of Invisibility?

September 18, 2020 by Ted 4 Comments

New Invisible Series Speakers Rivals Performance of Visible Models

At the dawn of the custom integration industry (then custom installation industry), it became clear to many that there was strong consumer demand for a more custom solution that allowed clients to reclaim floor space lost to big box speakers. This demand led to the creation of in-ceiling and in-wall speakers. Certainly, for many consumers, this was a dramatic step forward in regaining control of their interior design. Yet as time went by, it was clear that what many clients really wanted was…completely invisible sound.

CEDIA Expo Virtual logo

But invisible speakers generally don’t match the sound quality of traditional visible in-ceiling/in-wall models – a major performance compromise that causes many integrators to refuse to offer them. But in a press conference at the CEDIA Expo Virtual this week, Sonance told the gathered media that they have solved the conundrum of the sound quality compromise of invisible speaker performance.

See the innovative new Sonance Invisible Series…

[Read more…] about Has Sonance Solved the Last Mystery of Invisibility?

Filed Under: Integrators, Manufacturers, Marketing, News, Products, Shows & Events, Technology Tagged With: CEDIA Expo Virtual, Invisible Series, Sonance

Reader’s Choice: The Top 10 Strata-gee Stories of 2019

December 30, 2019 by Ted 6 Comments

Grahic of Top Ten

As we hurtle headlong into the a new decade – the 2020s – it’s a good time to pause and take stock of some of the major events of our industry’s recent history by ranking the Top 10 Strata-gee stories of 2019 based on total page views. This ranking shows just what stories drew the most attention of Strata-gee’s eminently intelligent and inquisitive readers.

See which 2019 Strata-gee stories were tops with readers…

[Read more…] about Reader’s Choice: The Top 10 Strata-gee Stories of 2019

Filed Under: Media, News Tagged With: B&W, Bowers & Wilkins, Bravas, Bravas Group, Control4, Crestron, Denon, EVA Automation, Formation, Frank Sterns, Integra, James Loudspeaker, Marantz, Onkyo, Pioneer, SnapAV, Sonance, Sony, Sound United, Strata-gee, Thiel, Top 10

What Was the Big Story from the 2019 CEDIA Expo?

September 19, 2019 by Ted 4 Comments

That’s a Good Question **STORY UPDATED**

CEDIA crowd

A funny thing happened this year at the 2019 CEDIA Expo…everyone I ran into kept asking me the same thing – what is the big story from the show? What’s funny is that I asked them the same question. Even when I ran into other members of the media…we often queried each other. Most kind of shrugged and would mention an item or two, but nothing that represented a major theme of the event.

However, there is an answer I came up with, but I’m not sure its the best answer…

See the “big” story from Expo 2019 and an update at the * below…

[Read more…] about What Was the Big Story from the 2019 CEDIA Expo?

Filed Under: Associations, Brands, Manufacturers, Marketing, Shows & Events, Strategy Tagged With: booth, CEDIA Expo, Control4, Expo, Samsung, SnapAV, Sonance, Sony

Sonance to Acquire James Loudspeaker

September 6, 2019 by Ted Leave a Comment

Sonance logo

Sonance announced today that they have entered into an agreement to acquire Minden, NV-based James Loudspeaker. This is the first major acquisition by Sonance since the purchase of Sound Advance in 2005, and is truly a marriage of two companies with a strong resonance in their approach to the custom integration industry.

See more on the Sonance purchase of James…

[Read more…] about Sonance to Acquire James Loudspeaker

Filed Under: Brands, Financial, Management, Manufacturers, Specialty, Strategy Tagged With: Ari Supran, James Loudspeaker, Mark Schafle, Sonance

EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision

September 5, 2019 by Ted Leave a Comment

Insiders & Participants Share Their Perspective

“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.

But to me, it was much more than that.

The inside story on the Sonance rebranding…

[Read more…] about EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision

Filed Under: Brands, Management, Manufacturers, Marketing, People, Strategy Tagged With: Ari Supran, branding, brands, Dana Innovations, design, Jason Sloan, Ken Rabe, Liz Birch, logo, Sonance

EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted

September 3, 2019 by Ted 3 Comments

BREAKING NEWS

Dana Innovations at CEDIA 2017

San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.

Strata-gee exclusive

The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.

What the heck is Dana Innovations, er, Sonance doing?…

[Read more…] about EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: branding, design, iPort, iPort by Sonance, logo, Sonance

Josh.ai & Sonance Partner with Amp Integrations & TRUFIG Mount

August 6, 2019 by Ted Leave a Comment

TRUFIG mount for Josh Micro
New TRUFIG mount for Josh Micro

Josh.ai announced today that they have a new multilevel partnership with Sonance that includes new integrations with Sonance amplifiers and a new TRUFIG flush mount for the Josh Micro device. The company says this new partnership allows their technology “to seamlessly fit into any architectural aesthetic.”

See more on the Josh.ai & Sonance alliance…

[Read more…] about Josh.ai & Sonance Partner with Amp Integrations & TRUFIG Mount

Filed Under: Brands, Products Tagged With: Josh Micro, Josh.ai, Sonance, Trufig, voice command, voice control

Deep Dive: New Dana Innovations HQ & Training Ctr

July 27, 2018 by Ted 2 Comments

Strata-gee Goes Through Dana Innovations 2-Day Training

For some time now, I’ve been picking up a lot of buzz about the new San Clemente, CA headquarters building of Dana Innovations, said to be a major upgrade from their previous digs and outfitted with an optimized, multi-room training center. Dana Innovations, parent company of power CI brands such as Sonance, iPort, and Trufig, is one of the top custom integration solutions providers of in-wall/in-ceiling speakers, multichannel amplifiers, keypads, touch panels, and more. They also are renown for their dealer training program, which the company runs year round.

So when I got an invitation to visit their facility close-up, I jumped at it. I’m not sure I knew what I was getting myself into…

Dana Innovations puts me through their intense 2-day training regime… [Read more…] about Deep Dive: New Dana Innovations HQ & Training Ctr

Filed Under: Manufacturers, Strategy, Training Tagged With: Dana Innovations, iPort, Jason Sloan, Jeff Brewer, Sonance, Trufig

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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