IPORT, a Sonance company, announced this week it is launching an all-new, totally redesigned IPORT Connect Pro line of products. IPORT is an award-winning line of products that hold, charge, and protect tablets in a residential or commercial space. IPORT Connect Pro takes its already user-appreciated design and utility to the next level.
San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.
The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.
What the heck is Dana Innovations, er, Sonance doing?…[Read more…] about EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted
Strata-gee Goes Through Dana Innovations 2-Day Training
For some time now, I’ve been picking up a lot of buzz about the new San Clemente, CA headquarters building of Dana Innovations, said to be a major upgrade from their previous digs and outfitted with an optimized, multi-room training center. Dana Innovations, parent company of power CI brands such as Sonance, iPort, and Trufig, is one of the top custom integration solutions providers of in-wall/in-ceiling speakers, multichannel amplifiers, keypads, touch panels, and more. They also are renown for their dealer training program, which the company runs year round.
So when I got an invitation to visit their facility close-up, I jumped at it. I’m not sure I knew what I was getting myself into…
Dana Innovations puts me through their intense 2-day training regime… [Read more…] about Deep Dive: New Dana Innovations HQ & Training Ctr
See more on these new Dana Innovations appointments… [Read more…] about Dana Innovations Appoints 2 Regional Sales Managers; Both Ex-B&W
Sonos Launches Integration Partners Program with Software, Music Service & Hardware Companies
Sonos surprised the industry this week with several announcements, some of which were directly targeted at the custom integration market just two weeks before the launch of the CEDIA 2016 show. But one announcement didn’t surprise us – we first told you about it a month ago when we revealed that we had learned that after announcing they were pulling out of the show, Crestron was back…in partnership with none other than Sonos.