The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects … Continue reading
Insiders & Participants Share Their Perspective “You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans … Continue reading
BREAKING NEWS San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand … Continue reading