Early last week, a holiday week, sources reached out to relay the news that multiple manufacturer sales representatives were being terminated by James Loudspeaker. Happy Thanksgiving…you’re fired. In chats, I heard of the pain that some those reps felt – for while getting terminated is never a happy circumstance, getting terminated during holidays seems particularly poignant.
Insiders & Participants Share Their Perspective
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
The inside story on the Sonance rebranding…[Read more…] about EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision
Strata-gee Goes Through Dana Innovations 2-Day Training
For some time now, I’ve been picking up a lot of buzz about the new San Clemente, CA headquarters building of Dana Innovations, said to be a major upgrade from their previous digs and outfitted with an optimized, multi-room training center. Dana Innovations, parent company of power CI brands such as Sonance, iPort, and Trufig, is one of the top custom integration solutions providers of in-wall/in-ceiling speakers, multichannel amplifiers, keypads, touch panels, and more. They also are renown for their dealer training program, which the company runs year round.
So when I got an invitation to visit their facility close-up, I jumped at it. I’m not sure I knew what I was getting myself into…