Strategy in TECH...
Sonance announced on Wednesday that it has named Tyler Kungl as Vice President of Luxury Residential Sales. Another in a series of recent hires, Sonance looks to be on the move, strategically increasing market presence and dealer support for various markets, both domestic and international.
Sonance, an industry-leading custom integration (CI) brand renowned around the world as a top marketer of the finest luxury audio products, announced this week that it has expanded its relationship with WAVE Electronics, a leading specialty CI distributor, to one in which it will offer the full Sonance line, further increasing its support for the luxury CI channel. This partnership looks to boost availability and support for Sonance brands throughout WAVE’s expanding service area, predominantly in the Southwest and West regions.
Sonance, a leading supplier of custom integration speakers and electronics, announced today that they will “withdraw from exhibiting at the 2021 CEDIA Expo,” much as several other exhibitors have decided over the last few days. In fact, today has been a big day for such withdrawals – almost a third of all companies who announced they were pulling out of the show, made that announcement today.
Early last week, a holiday week, sources reached out to relay the news that multiple manufacturer sales representatives were being terminated by James Loudspeaker. Happy Thanksgiving…you’re fired. In chats, I heard of the pain that some those reps felt – for while getting terminated is never a happy circumstance, getting terminated during holidays seems particularly poignant.
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
For some time now, I’ve been picking up a lot of buzz about the new San Clemente, CA headquarters building of Dana Innovations, said to be a major upgrade from their previous digs and outfitted with an optimized, multi-room training center. Dana Innovations, parent company of power CI brands such as Sonance, iPort, and Trufig, is one of the top custom integration solutions providers of in-wall/in-ceiling speakers, multichannel amplifiers, keypads, touch panels, and more. They also are renown for their dealer training program, which the company runs year round.
So when I got an invitation to visit their facility close-up, I jumped at it. I’m not sure I knew what I was getting myself into…
Dana Innovations announced this morning that it has appointed two new regional sales managers – Marc Schnoll and Dan Dusek. Both Schnoll and Dusek come to Dana Innovations from Bowers & Wilkins.
