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Welcome to the All-New, Completely Re-Designed Strata-gee.com

July 8, 2020 by Ted 6 Comments

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Information, Insights, & Ideas To Help You Build a Better Strategy

What’s new at Strata-gee.com? In a word…EVERYTHING! I’m so excited to introduce you to the all-new design for Strata-gee.com. After several years working with the old layout…which served me well for a very long time, I’m incredibly buzzed to launch this new version.

Learn more about the updated Strata-gee.com…

[Read more…] about Welcome to the All-New, Completely Re-Designed Strata-gee.com

Filed Under: Strata-gee Tagged With: design, logo, Strata-gee, strata-GEE.com, website

EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision

September 5, 2019 by Ted Leave a Comment

Insiders & Participants Share Their Perspective

“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.

But to me, it was much more than that.

The inside story on the Sonance rebranding…

[Read more…] about EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision

Filed Under: Brands, Management, Manufacturers, Marketing, People, Strategy Tagged With: Ari Supran, branding, brands, Dana Innovations, design, Jason Sloan, Ken Rabe, Liz Birch, logo, Sonance

EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted

September 3, 2019 by Ted 3 Comments

BREAKING NEWS

Dana Innovations at CEDIA 2017

San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.

Strata-gee exclusive

The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.

What the heck is Dana Innovations, er, Sonance doing?…

[Read more…] about EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: branding, design, iPort, iPort by Sonance, logo, Sonance

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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