Specialty AV retailer and e-commerce site Audio Advice today launched a comprehensive – and free – home theater design tool targeted for consumers looking to craft the perfect theater for their home. Featuring an interactive 3D interface, Audio Advice’s Home Theater Designer makes it fun and easy for consumers to create plans for an acoustically correct home theater system – including precise placement of speakers, TV or projector, and seating.
Information, Ideas, & Insights To Help You Build a Better Strategy
What’s new at Strata-gee.com? In a word…EVERYTHING! I’m so excited to introduce you to the all-new design for Strata-gee.com. After several years working with the old layout…which served me well for a very long time, I’m incredibly buzzed to launch this new version.
Learn more about the updated Strata-gee.com…[Read more…] about Welcome to the All-New, Completely Re-Designed Strata-gee.com
Insiders & Participants Share Their Perspective
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
The inside story on the Sonance rebranding…[Read more…] about EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision
San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.
The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.
What the heck is Dana Innovations, er, Sonance doing?…[Read more…] about EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted
First stop on the press express at CEDIA Expo 2018 was LG – a company that offers what I have often said is my favorite core video technology, OLED. As in past years, LG did not disappoint. But their message at Expo this year was prominent and hard hitting – LG is all about custom installation.