CES 2018 to Feature Smart City Technology

The Consumer Technology Association (CTA) announced this week that at its upcoming Consumer Electronics Show (CES) in January 2018 in Las Vegas, there will be a new area of focus on Smart City technologies. The group plans both a dedicated … Continue reading

Voice-Enabled Device Usage Will Grow Nearly 130% This Year

Momentum continues to build for voice-enabled devices like Amazon Echo and Google Home products, according to new data and forecast from eMarketer. Usage rates also appear to be increasing for the broader category of virtual assistants, such as Apple’s Siri, … Continue reading

More Consumers Prefer to Watch TV Shows on Computers, Than on TVs

The TV Set is Losing Its Position as Top Entertainment Device In an amazingly swift, one-year shift in consumer preferences, a new survey says that most consumers would rather watch TV programming on a computer than on a TV. Just … Continue reading

New Data on Smart Home Market is Wildly Bullish

New research results released this week on the smart home market were wildly bullish on the recent impressive growth of the segment, as well as the continuing prospects for growth in the future. The survey, sponsored by PlumChoice, Inc (a … Continue reading

Existing Home Sales Hit 10-Year High

In new data released on Wednesday by the National Association of Realtors, existing home sales launched into 2017 with a 3.3% overall gain to a seasonally adjusted annual rate of 5.69 million units in January – their highest level in … Continue reading

Why Consumers Don’t Like to Shop at Retail Anymore

New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was … Continue reading

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

Have the Tables Turned? Internet Users Research Online, Buy In Store

The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This … Continue reading