Strategy in TECH...
New data shows that consumer content consumption trends are changing dramatically…and at a quickening pace. Fresh reports from eMarketer and separately from Axios show that people are unplugging from traditional cable and satellite TV in huge numbers. If traditional pay TV is losing, who is winning? And what does this mean for the Tech industry?
A new poll shows that the latest flare-up of COVID-19 – which is generating infections, hospitalizations, and deaths at a rate that exceeds those of the worst of readings from this last Spring – are causing an outbreak of another type…anxiety and dread amongst consumers. This sobering data suggests that an increase in anxiety in consumers could result in stalling our economic recovery.
Political newsletter Axios ran a surprising graph this week showing a stunning disconnect between the confidence of consumers – measured by the Conference Board’s Consumer Confidence Index – versus the confidence of CEOs (tracked separately by the Conference Board). While it is not entirely clear just what the ramifications may be of this huge disparity in how these two groups are feeling about the economy – it is nonetheless a notable disconnect.
A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may know, this is an area…consumer sentiment…that I try to keep tabs on, as 70% of the U.S. economy is based on consumer sentiment.
And one piece of this research jumped off the page and grabbed me by my throat – 8 out of every 10 Americans worry about a second wave of the coronavirus (COVID-19).
Wow, surprising numbers from a new research report from Parks Associates shows that control system adoption jumped a full 38% in 2019 as compared to 2018. That’s a really big jump in a really short period of time.
I’ve been saying for a while now that really, really tough economic data was coming. Even though it was obvious to many of us that the economy was crashing – thanks to COVID-19 – it takes time for backward-looking statistics to catch up. Well, now they’re starting to catch up and with overall residential housing construction starts dropping an eye-popping 30.2% in April…they are ugly.
But read on to see why one piece of data seems to suggest that a housing turnaround make be lurking in the near future – or is even already here…
The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.
One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.
Now completed, Strata-gee’s COVID-19 Impact on Tech II Survey is a follow-up study to Strata-gee’s original survey, COVID-19 Impact on Tech. If you haven’t read those original results yet, I would suggest you start there by clicking on this link as it will add context to the follow-up survey discussed here. And this time we learn that things have definitely changed in just five short weeks. In a nutshell, survey respondents report that the impact of COVID-19 this time around is much greater than in March.
New research conducted this month shows another major impact of COVID-19 Coronavirus – the crash of consumer sentiment. A statistically significant survey of a representative sample of all Americans has reached concerning conclusions about consumer sentiment now and likely to prevail for months after the COVID-19 crisis passes.
The U.S. Census Bureau and the U.S. Department Housing and Urban Development announced this week that sales of newly built residences fell in February 2020. Housing starts also fell in February. This housing market downturn is likely a precursor to much more dramatic declines when figures for March 2020 are reported – a time period when the coronavirus (COVID-19) pandemic began to really take hold across America, forcing State and City governments across the U.S. to order residents of all non-essential businesses to stay home.
