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Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

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Axios logo

A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may know, this is an area…consumer sentiment…that I try to keep tabs on, as 70% of the U.S. economy is based on consumer sentiment.

And one piece of this research jumped off the page and grabbed me by my throat – 8 out of every 10 Americans worry about a second wave of the coronavirus (COVID-19).

See how consumers feel about COVID-19 now

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New Research Shows Home Control System Adoption Jumps 38% in Just One Year

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Wow, surprising numbers from a new research report from Parks Associates shows that control system adoption jumped a full 38% in 2019 as compared to 2018. That’s a really big jump in a really short period of time.

See more from this latest Parks Associates research…

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Shocking 30+% Drop in Housing Construction Starts; But a Turnaround May Be Lurking

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a machine gets ready to start constructing a housing project

Existing Home Sales Decline as Well

I’ve been saying for a while now that really, really tough economic data was coming. Even though it was obvious to many of us that the economy was crashing – thanks to COVID-19 – it takes time for backward-looking statistics to catch up. Well, now they’re starting to catch up and with overall residential housing construction starts dropping an eye-popping 30.2% in April…they are ugly.

But read on to see why one piece of data seems to suggest that a housing turnaround make be lurking in the near future – or is even already here…

Learn more about this new data on the housing market…

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Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

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COVID-19 consumer Brand Sentiment survey header

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.

One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.

See how your response to COVID-19 can make or break your relationship with consumers…

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Strata-gee’s COVID-19 Impact on Tech II Survey: What a Difference a Month Makes!

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Strata-gee COVID-19 Impact on Tech II Survey

Now completed, Strata-gee’s COVID-19 Impact on Tech II Survey is a follow-up study to Strata-gee’s original survey, COVID-19 Impact on Tech. If you haven’t read those original results yet, I would suggest you start there by clicking on this link as it will add context to the follow-up survey discussed here. And this time we learn that things have definitely changed in just five short weeks. In a nutshell, survey respondents report that the impact of COVID-19 this time around is much greater than in March.

See more of what the Strata-gee COVID-19 Impact on Tech Survey is telling us…

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New Study: Another Impact of COVID-19 – the Crash of Consumer Sentiment

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Nearly 90% of Consumers Expect a Recession Because of COVID-19

Logo for L.E.K. Consulting and Civis, researhers on consumer sentiment

New research conducted this month shows another major impact of COVID-19 Coronavirus – the crash of consumer sentiment. A statistically significant survey of a representative sample of all Americans has reached concerning conclusions about consumer sentiment now and likely to prevail for months after the COVID-19 crisis passes.

See how COVID-19 has impacted consumer sentiment…

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New Home Sales & Housing Starts Decline in February, A Hint of Things to Come

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The U.S. Census Bureau and the U.S. Department Housing and Urban Development announced this week that sales of newly built residences fell in February 2020. Housing starts also fell in February. This housing market downturn is likely a precursor to much more dramatic declines when figures for March 2020 are reported – a time period when the coronavirus (COVID-19) pandemic began to really take hold across America, forcing State and City governments across the U.S. to order residents of all non-essential businesses to stay home.

See more on the drop in new home sales…

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Strata-gee Survey: Majority of All Tech Businesses Already Impacted by COVID-19

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Strata-gee Survey: COVID-19 Impact on Tech

Strata-gee’s COVID-19 Impact on Tech Study Offers Insights on Early Pandemic Impact

This week, Strata-gee launched a survey designed to get a sense of the level of impact on Tech businesses by the coronavirus COVID-19 pandemic now sweeping across the United States and the globe. Thinking that the timing of this survey was very early in the spread of the epidemic and likely to reveal a calm baseline reading, respondents surprised us with results that are fairly dramatic and showed that many are already feeling the impact.

See Strata-gee’s Survey: COVID-19 Impact on Tech…

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REMINDER to Subscribers: PLEASE Fill Out Our COVID-19 Survey

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Strata-gee COVID-19 survey header

On Monday, all Strata-gee SYNCH subscribers received an invitation to participate in a survey from me titled COVID-19 Impact on Tech. I am seeking your help in better understanding the impact of this strange new normal of pandemic propagation in which we all find ourselves trapped. Many of you immediately responded and I thank you so much for that. But more responses are needed…

See more on our COVID-19 Survey…

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New Home Sales Decline in December 2019

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[Photo: AP Photo/Steven Senne]

Last week, Strata-gee reported that housing construction starts jumped mightily in December 2019 – but now we learn in a new report from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development that new home sales actually declined at the same time. Typically, analysts like to see both home sales and construction starts increase together as an indicator of a healthy economy.

See more on this latest economic data…

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