A new Axios-Ipsos poll has shown a marked turn towards more consumer optimism in American’s attitude about the condition of their lives under COVID. They are becoming dramatically more hopeful as the administration takes actions to step-up the availability of vaccines.
New data shows that consumer content consumption trends are changing dramatically…and at a quickening pace. Fresh reports from eMarketer and separately from Axios show that people are unplugging from traditional cable and satellite TV in huge numbers. If traditional pay TV is losing, who is winning? And what does this mean for the Tech industry?
See the latest data on consumers cord cutting…[Read more…] about The Dizzying Drop of Traditional TV in 2020 Cord Cutting
Results Pose a Threat to Economic Recovery
A new poll shows that the latest flare-up of COVID-19 – which is generating infections, hospitalizations, and deaths at a rate that exceeds those of the worst of readings from this last Spring – are causing an outbreak of another type…anxiety and dread amongst consumers. This sobering data suggests that an increase in anxiety in consumers could result in stalling our economic recovery.
See this new poll on growing consumer dread…[Read more…] about New COVID Outbreak Causes Consumer Anxiety Flare-Up
Political newsletter Axios ran a surprising graph this week showing a stunning disconnect between the confidence of consumers – measured by the Conference Board’s Consumer Confidence Index – versus the confidence of CEOs (tracked separately by the Conference Board). While it is not entirely clear just what the ramifications may be of this huge disparity in how these two groups are feeling about the economy – it is nonetheless a notable disconnect.
See Axios’ Graph based on Conf. Board Data…[Read more…] about CEO Confidence Explodes, But Consumer Confidence Remains Strained
A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may know, this is an area…consumer sentiment…that I try to keep tabs on, as 70% of the U.S. economy is based on consumer sentiment.
And one piece of this research jumped off the page and grabbed me by my throat – 8 out of every 10 Americans worry about a second wave of the coronavirus (COVID-19).
See how consumers feel about COVID-19 now[Read more…] about Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave
Wow, surprising numbers from a new research report from Parks Associates shows that control system adoption jumped a full 38% in 2019 as compared to 2018. That’s a really big jump in a really short period of time.
See more from this latest Parks Associates research…[Read more…] about New Research Shows Home Control System Adoption Jumps 38% in Just One Year
Existing Home Sales Decline as Well
I’ve been saying for a while now that really, really tough economic data was coming. Even though it was obvious to many of us that the economy was crashing – thanks to COVID-19 – it takes time for backward-looking statistics to catch up. Well, now they’re starting to catch up and with overall residential housing construction starts dropping an eye-popping 30.2% in April…they are ugly.
But read on to see why one piece of data seems to suggest that a housing turnaround make be lurking in the near future – or is even already here…
Learn more about this new data on the housing market…[Read more…] about Shocking 30+% Drop in Housing Construction Starts; But a Turnaround May Be Lurking
The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.
One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.
See how your response to COVID-19 can make or break your relationship with consumers…[Read more…] about Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand
Now completed, Strata-gee’s COVID-19 Impact on Tech II Survey is a follow-up study to Strata-gee’s original survey, COVID-19 Impact on Tech. If you haven’t read those original results yet, I would suggest you start there by clicking on this link as it will add context to the follow-up survey discussed here. And this time we learn that things have definitely changed in just five short weeks. In a nutshell, survey respondents report that the impact of COVID-19 this time around is much greater than in March.
See more of what the Strata-gee COVID-19 Impact on Tech Survey is telling us…[Read more…] about Strata-gee’s COVID-19 Impact on Tech II Survey: What a Difference a Month Makes!
Nearly 90% of Consumers Expect a Recession Because of COVID-19
New research conducted this month shows another major impact of COVID-19 Coronavirus – the crash of consumer sentiment. A statistically significant survey of a representative sample of all Americans has reached concerning conclusions about consumer sentiment now and likely to prevail for months after the COVID-19 crisis passes.