Housing Starts Struggle to Regain Their Footing in May

Last month, Strata-gee reported on a shocking 30+% drop in residential housing construction, with starts dropping an eye-popping 30.2% in April. That was ultimately revised to a decline of “only” 26.4%…still a massive one month decline. Now in May, we … Continue reading

Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may … Continue reading

New Research Shows Home Control System Adoption Jumps 38% in Just One Year

Wow, surprising numbers from a new research report from Parks Associates shows that control system adoption jumped a full 38% in 2019 as compared to 2018. That’s a really big jump in a really short period of time. See more … Continue reading

Shocking 30+% Drop in Housing Construction Starts; But a Turnaround May Be Lurking

Existing Home Sales Decline as Well I’ve been saying for a while now that really, really tough economic data was coming. Even though it was obvious to many of us that the economy was crashing – thanks to COVID-19 – … Continue reading

Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects … Continue reading

Strata-gee’s COVID-19 Impact on Tech II Survey: What a Difference a Month Makes!

Now completed, Strata-gee’s COVID-19 Impact on Tech II Survey is a follow-up study to Strata-gee’s original survey, COVID-19 Impact on Tech. If you haven’t read those original results yet, I would suggest you start there by clicking on this link … Continue reading

New Study: Another Impact of COVID-19 – the Crash of Consumer Sentiment

Nearly 90% of Consumers Expect a Recession Because of COVID-19 New research conducted this month shows another major impact of COVID-19 Coronavirus – the crash of consumer sentiment. A statistically significant survey of a representative sample of all Americans has … Continue reading

New Home Sales & Housing Starts Decline in February, A Hint of Things to Come

The U.S. Census Bureau and the U.S. Department Housing and Urban Development announced this week that sales of newly built residences fell in February 2020. Housing starts also fell in February. This housing market downturn is likely a precursor to … Continue reading

Strata-gee Survey: Majority of All Tech Businesses Already Impacted by COVID-19

Strata-gee’s COVID-19 Impact on Tech Study Offers Insights on Early Pandemic Impact This week, Strata-gee launched a survey designed to get a sense of the level of impact on Tech businesses by the coronavirus COVID-19 pandemic now sweeping across the … Continue reading