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Statistics

US Consumer Media Usage Hits All-Time High in 2020; What Happens Now?

June 8, 2021 by Ted 1 Comment

Consumers media usage - Watching TV

Whether you are a manufacturer designing tech gear for the residential market, or an integrator designing systems for your client’s homes, it can be helpful to better understand how they wish to use the gear or systems to consume media content. New statistical research shows that – no surprise – the average daily time U.S. consumers spent consuming media hit an all-time high in 2020…the year of COVID-19. You probably already knew this fact or at least suspected it to be the case. Now the data is in and between digital media and traditional media, the average consumption moved up by almost an extra hour a day.

But what you likely don’t know is – which specific media category saw increased use, which specific media category saw decreased use? And, most importantly, what happens now?

See the latest data forecasting of consumer media consumption…

[Read more…] about US Consumer Media Usage Hits All-Time High in 2020; What Happens Now?

Filed Under: Consumer Trends, Media, News, Research, Statistics Tagged With: media

New Insights on Americans Expectations for Post-Pandemic Life & Work

May 26, 2021 by Ted Leave a Comment

Americans expectations for the post-pandemic include ditching their masks

What a Difference a Year Makes!

New research from global researcher IPSOS and published by Quirks shows Americans are anxiously anticipating the post-pandemic period with a strong desire to reconnect with a ‘normal’ lifestyle. What do they crave? In some cases, the answer to that is predictable – and in other cases the answer is a surprise. But I found one thing interesting, the mood of their answers changes dramatically when Americans are asked about the topic of returning to work.

See the latest data on Americans expectations for the new ‘normal’

[Read more…] about New Insights on Americans Expectations for Post-Pandemic Life & Work

Filed Under: Consumer Trends, Statistics, Survey Tagged With: consumer, consumer sentiment, COVID-19

Consumer Optimism: Americans See a Light at the End of the COVID Tunnel

March 4, 2021 by Ted Leave a Comment

Axios logo

A new Axios-Ipsos poll has shown a marked turn towards more consumer optimism in American’s attitude about the condition of their lives under COVID. They are becoming dramatically more hopeful as the administration takes actions to step-up the availability of vaccines.

See the latest poll data on consumer COVID sentiment…

[Read more…] about Consumer Optimism: Americans See a Light at the End of the COVID Tunnel

Filed Under: Consumer Trends, News, Statistics, Survey Tagged With: consumer sentiment, Coronavirus, COVID-19

The Dizzying Drop of Traditional TV in 2020 Cord Cutting

January 28, 2021 by Ted Leave a Comment

Photo of man cutting cord

New data shows that consumer content consumption trends are changing dramatically…and at a quickening pace. Fresh reports from eMarketer and separately from Axios show that people are unplugging from traditional cable and satellite TV in huge numbers. If traditional pay TV is losing, who is winning? And what does this mean for the Tech industry?

See the latest data on consumers cord cutting…

[Read more…] about The Dizzying Drop of Traditional TV in 2020 Cord Cutting

Filed Under: Consumer Trends, Industry Trends, Media, News, Statistics, Tech Trends Tagged With: cord cutters, pay TV, streaming, streaming video

New COVID Outbreak Causes Consumer Anxiety Flare-Up

December 10, 2020 by Ted Leave a Comment

Results Pose a Threat to Economic Recovery

A new poll shows that the latest flare-up of COVID-19 – which is generating infections, hospitalizations, and deaths at a rate that exceeds those of the worst of readings from this last Spring – are causing an outbreak of another type…anxiety and dread amongst consumers. This sobering data suggests that an increase in anxiety in consumers could result in stalling our economic recovery.

See this new poll on growing consumer dread…

[Read more…] about New COVID Outbreak Causes Consumer Anxiety Flare-Up

Filed Under: Consumer Trends, News, Statistics, Survey Tagged With: Coronavirus, COVID-19

CEO Confidence Explodes, But Consumer Confidence Remains Strained

October 22, 2020 by Ted Leave a Comment

Axios logo

Political newsletter Axios ran a surprising graph this week showing a stunning disconnect between the confidence of consumers – measured by the Conference Board’s Consumer Confidence Index – versus the confidence of CEOs (tracked separately by the Conference Board). While it is not entirely clear just what the ramifications may be of this huge disparity in how these two groups are feeling about the economy – it is nonetheless a notable disconnect.

See Axios’ Graph based on Conf. Board Data…

[Read more…] about CEO Confidence Explodes, But Consumer Confidence Remains Strained

Filed Under: Consumer Trends, Statistics Tagged With: Axios, CEO, CEO confidence, consumer confidence, Consumer Confidence Index, The Conference Board

Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

June 18, 2020 by Ted 2 Comments

Axios logo

A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may know, this is an area…consumer sentiment…that I try to keep tabs on, as 70% of the U.S. economy is based on consumer sentiment.

And one piece of this research jumped off the page and grabbed me by my throat – 8 out of every 10 Americans worry about a second wave of the coronavirus (COVID-19).

See how consumers feel about COVID-19 now

[Read more…] about Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

Filed Under: Consumer Trends, News, Research, Statistics Tagged With: consumer, consumer sentiment, consumer survey, Coronavirus, COVID-19

New Research Shows Home Control System Adoption Jumps 38% in Just One Year

June 4, 2020 by Ted Leave a Comment

Wow, surprising numbers from a new research report from Parks Associates shows that control system adoption jumped a full 38% in 2019 as compared to 2018. That’s a really big jump in a really short period of time.

See more from this latest Parks Associates research…

[Read more…] about New Research Shows Home Control System Adoption Jumps 38% in Just One Year

Filed Under: Consumer Trends, Industry Trends, News, Research, Statistics, Tech Trends Tagged With: consumer purchase intent, home automation, home security, Parks Associates, security systems, smart home

Shocking 30+% Drop in Housing Construction Starts; But a Turnaround May Be Lurking

May 21, 2020 by Ted Leave a Comment

a machine gets ready to start constructing a housing project

Existing Home Sales Decline as Well

I’ve been saying for a while now that really, really tough economic data was coming. Even though it was obvious to many of us that the economy was crashing – thanks to COVID-19 – it takes time for backward-looking statistics to catch up. Well, now they’re starting to catch up and with overall residential housing construction starts dropping an eye-popping 30.2% in April…they are ugly.

But read on to see why one piece of data seems to suggest that a housing turnaround make be lurking in the near future – or is even already here…

Learn more about this new data on the housing market…

[Read more…] about Shocking 30+% Drop in Housing Construction Starts; But a Turnaround May Be Lurking

Filed Under: Associations, News, Pivot Point, Statistics Tagged With: existing-home sales, housing starts, mortgage applications, residential construction

Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

May 14, 2020 by Ted Leave a Comment

COVID-19 consumer Brand Sentiment survey header

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.

One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.

See how your response to COVID-19 can make or break your relationship with consumers…

[Read more…] about Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

Filed Under: Consumer Trends, Marketing, Social Media, Statistics Tagged With: branding, brands, consumer sentiment, COVID-19

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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