On Wednesday, Victrola & KLH announced it has appointed Heather Squire as its new Chief Commercial Officer. While many in our industry come from a tech enthusiast background, Squire appears to come from an unusually diverse and somewhat more heavyweight background, including executive roles at major players like GoPro and Logitech.
Learn more about the appointment of Heather Squire as CCO for Victrola & KLH…
In most companies, the title Chief Commercial Officer (CCO) is sort of a fancy name for VP of Sales. However, according to the announcement of this appointment, it appears that at Victrola/KLH, the role is substantially more impactful. As new CCO, Squire “…will lead integrated commercial strategy and go-to-market execution across sales, marketing, ecommerce, retail, and direct-to-consumer channels for both of the Victrola and KLH Audio brands. Her efforts will directly drive growth for the company by implementing a dramatic expansion of both brands.
From a quick read of Squire’s background, she may be uniquely positioned for this role at Victrola/KLH Audio. Her CV includes stints at a range of companies that include both consumer and lifestyle brands, addressing premium and mass market segments in markets both local and global.
Impressive and Varied Career
Most recently, Squire was President of North America for PITT Cooking, a Dutch specialty gas and induction burner manufacturer whose products are handcrafted for incorporation into high-end cooktops and kitchens. In this role, Squire worked directly with the luxury kitchen and design industry throughout America as she expanded PITT Cooking’s commercial organization.
Prior to PITT Cooking, Squire was Global Commercial Head of Apple for Logitech. Before that, from 2011 to 2017, Squire was with GoPro, ultimately becoming its VP of Sales for the Americas. From 2009-2011 she worked in multiple roles, including National Account Manager and Director, Strategic Accounts, for Cisco Systems, one of the largest IT infrastructure companies in the world.
Heather brings a rare combination of premium market experience and large-scale consumer electronics leadership. As we continue expanding both Victrola and KLH, her experience building iconic names across retail, ecommerce, and global distribution will help strengthen how we connect with consumers and partners across every channel.
Scott Hagen, Victrola CEO
Appointment is Effective Immediately
Heather Squire’s appointment as the new Chief Commercial Officer at Victrola/KEF Audio is effective immediately.
I’m excited to join Victrola and KLH at such an important moment for both companies. There is tremendous opportunity to continue strengthening how the companies connect with consumers across retail, ecommerce, and premium audio channels while creating even greater alignment between storytelling and commercial execution. I look forward to working with the team as we help drive the next chapter for both brands.
Heather Squire, New Chief Commercial Officer at Victrola/KEF Audio
For More Information
For more information on Victrola, visit www.victrola.com.
See all that KLH, a legendary audio loudspeaker brand, has to offer at klhaudio.com.
Leave a Reply