Strategy in TECH...
Bowers & Wilkins (B&W) announced today it has completely updated and upgraded its remarkable 700 Series line of loudspeakers, the line just below their renowned 800 Series Diamond, with no fewer than eight new models. And, as you might suspect, with this new 700 Series the company borrows liberally from the superior technology of its flagship 800 Series.
EVA Automation, the now former owner of Bowers & Wilkins (B&W) dodged a bullet when late last month U.S. Bankruptcy Judge, the Honorable Hannah L. Blumenstiel, entered an order dismissing the involuntary petition for Chapter 7 bankruptcy brought against them by Top Victory Investments Limited (whose attorneys use the acronym TPV). With that decision, a forced bankruptcy was avoided. However, as court records clearly demonstrate, the company did feel some pain as a result of this filing, and according to their attorneys were in the process of conducting an orderly shut down of the business.
Not only that, but we learn much more about EVA Automation‘s relationship with Bowers & Wilkins – and their degraded circumstances based largely on the failure of their Formation wireless speaker line marketed under the B&W brand.
Sound United announced today that it has closed on its acquisition of Bowers & Wilkins (B&W), as expected. With this deal, B&W is rejoined with Classé – a high-end electronics manufacturer that itself was once part of B&W but then was acquired by Sound United back in Jaunuary 2018.
Bloomberg News reported late on Monday that Apple is dropping Sonos [NASDAQ: SONO] and other non-Apple branded products from their stores. The news of Sonos losing such a major customer caused their stock to derail in after hours trading, down almost 7% in value at one point. On Tuesday, Sonos stock price closed down 3.2% as Wall Street digested the news.
Bowers & Wilkins (B&W) today launched an all-new upgrade to their popular 600 Series line-up that they call their Anniversary Edition. With the Anniversary Edition, the line – one of B&W’s longest running and most popular series – receives both aesthetic and technical updates…a true win-win for new 600 Series buyers.
In probably one of the most meaningful media presentations I’ve attended, executives at B&W presented the industry media with their forward-looking product roadmap for the remainder of 2020 – most of it under embargo. So while I can’t tell you much about the products they revealed, what I can say is that they made a strong case for the resurgence of B&W as a leading audio power.
Last week, several sharp-eyed Strata-gee readers forwarded the news that was initially erroneously reported that EVA Automation had filed for bankruptcy in Northern California. Actually, a search of court records revealed that a creditor of EVA Automation – Top Victory Investments Limited – has filed an action with the United States Bankruptcy Court in Northern California seeking to force EVA Automation into bankruptcy. EVA Automation, as most Strata-gee readers well know, is a former majority owner of Bowers & Wilkins (B&W).
Bowers & Wilkins (B&W), a leading high-end specialty loudspeaker brand for 54 years, that recently zigged and zagged when it was acquired by EVA Automation and launched a whole new line of wireless multi-room audio systems, has taken steps to demonstrate its re-focus on their high-end, high-performance roots. These moves include re-hiring the company’s long time PR company and now launching new products that are true to its heritage as an undisputed leading premium brand.
Just last Friday, the big news hit that Sound United had signed a letter of intent (LoI) to acquire respected audio specialty brand Bowers & Wilkins. Strata-gee was one of the first to break the news and from the moment I hit “publish,” Strata-gee web traffic stats made it clear that you all viewed this as big news as well.
That first announcement came from the Sound United camp – and it was pretty terse. As luck would have it, for the last couple of weeks before that news hit, I had already been pursuing an interview with James Krakowski, Bowers & Wilkins’ Executive Vice President, Americas, to follow up on a previous story. Although we had been struggling to find a time to connect, when this news hit, he graciously agreed to make himself immediately available for an interview.
Late in the day yesterday (Friday), Strata-gee told you about an announcement from top multi-brand audio provider Sound United, saying they had reached a preliminary agreement to acquire Bowers & Wilkins (B&W), a leading high-performance, high end audio loudspeaker brand. It was big news that represented another step in a long saga of B&W looking for a new home, after a previous deal with EVA Automation and its CEO Gideon Yu fell completely apart.
Now as I write this today, B&W has released a rare Saturday morning press statement that gives the same news – but from the B&W side of the deal…a statement that seems shaded differently than the Sound United characterization.
