Strategy in TECH...
In probably one of the most meaningful media presentations I’ve attended, executives at B&W presented the industry media with their forward-looking product roadmap for the remainder of 2020 – most of it under embargo. So while I can’t tell you much about the products they revealed, what I can say is that they made a strong case for the resurgence of B&W as a leading audio power.
Last week, several sharp-eyed Strata-gee readers forwarded the news that was initially erroneously reported that EVA Automation had filed for bankruptcy in Northern California. Actually, a search of court records revealed that a creditor of EVA Automation – Top Victory Investments Limited – has filed an action with the United States Bankruptcy Court in Northern California seeking to force EVA Automation into bankruptcy. EVA Automation, as most Strata-gee readers well know, is a former majority owner of Bowers & Wilkins (B&W).
AudioXperts
Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.
