At last month’s CEDIA Expo, Core Brands announced that it has retained Vision Werks Consulting to help it establish a brand protection program. According to Core Brands release, Vision Werks will primarily be involved in issues revolving around unauthorized online resellers.
Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.
Did AudioXperts live up to their “exceeding expectations” tag line?… [Read more…] about Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?
At last month’s 2012 CEA Line Show in New York City, tucked amongst the many manufacturer’s press conferences was a variety of panels discussing what the CEA purported to be today’s top issues. One such panel, the Next Gen TV panel, talked about…as you might imagine…emerging TV technologies like OLED, 4K resolution, and Internet-enabled TVs. Many in our business would suggest that this is old news. But things got more interesting when the panel strayed from technology topics and veered into a variety of industry issues, such as TV makers technology roll-out strategies, the politics of 4K, and Apple entering the TV business. [Read more…] about CEA Line Show Next Gen TV Panel Talks Tech, Specialty Retail, and Apple iTV