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You are here: Home / Archives for Protege

Protege

Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

August 8, 2012 by Ted Leave a Comment

Photo of Eli Harary, President of AudioXperts at Press Conference
Eli Harary, President
AudioXperts

Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.

Did AudioXperts live up to their “exceeding expectations” tag line?… [Read more…] about Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

Filed Under: Brands, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Retailers, Shows & Events, Specialty, Strategy, Tech Trends Tagged With: 4TV, AirPlay, AirPort Express, Apple, AudioXperts, B&O, B&W, Bjorn's, Crutchfield, D&M Holdings, Dolby Digital, DTS, Eli Harary, EVA, Harman Consumer Group, HART driver, Hermes, Jerry Litcofsky, ListenUp, luxury market, Mercedes Benz, online sales, press conference, Protege, Saks Fifth Avenue, SpeakerCraft, subwoofer, UPP, World Wide Stereo

SpeakerCraft Crafts a New Kind of Speaker

July 9, 2012 by Ted Leave a Comment

SpeakerCraft Protege LogoAt the CEA Line Show last month, we saw a whole spectrum of exhibitors, including: 1) Unknown brands vying to get the attention of the tech press; 2) Well-known brands showing products again that have already been announced and shown; 3) And then there were a couple of surprises – well-known companies showing entirely new products or product categories. SpeakerCraft, a well-known predominantly custom integration supplier, surprised us with a new product in a new category for them…they call it ProtegĂ©.

Call it ProtegĂ©…but don’t call it a soundbar… [Read more…] about SpeakerCraft Crafts a New Kind of Speaker

Filed Under: Associations, Consumer Trends, Industry Trends, Manufacturers, Marketing, News, Shows & Events, Specialty, Tech Trends Tagged With: Bluetooth, Protege, smartphone, soundbar, SpeakerCraft, streaming

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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