Alpine to be First to Market with Apple’s CarPlay Console System

Alpine Electronics will be the first of ultimately several companies to offer a in-car infotainment system based on Apple’s CarPlay system according to a report late last week by the Nikkei. Alpine’s system, which will likely be replicated by others, … Continue reading

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers … Continue reading

Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then … Continue reading