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You are here: Home / Archives for Mercedes Benz

Mercedes Benz

Alpine to be First to Market with Apple’s CarPlay Console System

April 14, 2014 by Ted Leave a Comment

Alpine logoAlpine Electronics will be the first of ultimately several companies to offer a in-car infotainment system based on Apple’s CarPlay system according to a report late last week by the Nikkei. Alpine’s system, which will likely be replicated by others, allows drivers to listen to music, view maps, as well as access other iPhone capabilities.

See more on this new Alpine/CarPlay system that is coming soon… [Read more…] about Alpine to be First to Market with Apple’s CarPlay Console System

Filed Under: Industry Trends, Manufacturers, Marketing, News, Pivot Point, Statistics, Tech Trends Tagged With: Alpine, Apple, Audi, CarPlay, Ferrari, General Motors, Google, Honda, iPhone, Mercedes Benz, Volvo

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

February 6, 2013 by Ted Leave a Comment

Graphic of Super Bowl LogoSince this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers spending an average of $4.0 million for a 30-second spot this year (oh yeah that’s an average, some paid more), you would expect we would see that best that marketers could muster. And, for the most part, you’d be right.

See the Top 10 Super Bowl Ads, as rated by CONSUMERS here… [Read more…] about Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Filed Under: Brands, Marketing, Research, Shows & Events, Strategy, Survey Tagged With: Ace Metrix, American Dairy Association, Bud Light, Budweiser, Calvin Klein, Coca-Cola, Doritos, GoDaddy.com, Mercedes Benz, Mio, NFL, Stevie Wonder, Super Bowl

Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

August 8, 2012 by Ted Leave a Comment

Photo of Eli Harary, President of AudioXperts at Press Conference
Eli Harary, President
AudioXperts

Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.

Did AudioXperts live up to their “exceeding expectations” tag line?… [Read more…] about Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

Filed Under: Brands, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Retailers, Shows & Events, Specialty, Strategy, Tech Trends Tagged With: 4TV, AirPlay, AirPort Express, Apple, AudioXperts, B&O, B&W, Bjorn's, Crutchfield, D&M Holdings, Dolby Digital, DTS, Eli Harary, EVA, Harman Consumer Group, HART driver, Hermes, Jerry Litcofsky, ListenUp, luxury market, Mercedes Benz, online sales, press conference, Protege, Saks Fifth Avenue, SpeakerCraft, subwoofer, UPP, World Wide Stereo

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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