Strategy in TECH...
More evidence is emerging of the possibility of an economically significant impact from a stressed supply chain that has hit the global supply of integrated circuits (chips) hard. First felt in the automotive segment, now Samsung is warning that the global chip shortage is impacting smartphones and personal computers.
Alpine Electronics will be the first of ultimately several companies to offer a in-car infotainment system based on Apple’s CarPlay system according to a report late last week by the Nikkei. Alpine’s system, which will likely be replicated by others, allows drivers to listen to music, view maps, as well as access other iPhone capabilities.
<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super
