Strata-gee.com

Strategy in TECH...

What Savant Can Do
You are here: Home / Archives for advertising

advertising

Walmart to Acquire Vizio for $2.3B; Here’s Why This Deal is Significant

by Leave a Comment

Walmart is acquiring Vizio

Walmart announced Tuesday that it has agreed to acquire Vizio, the high-value TV maker, for $11.50/share in an all-cash deal worth a total of $2.3 billion. Walmart announced the acquisition as part of its highly positive and optimistic presentation of the retailer’s fourth-quarter earnings. Walmart stock popped on the earnings report, more encouraged by its forward optimism of more growth rather than on the acquisition itself.

But Walmart plans to have this acquisition drive profit growth going forward.

Learn more on Walmart acquiring Vizio, including what is significant about it

[Read more…] about Walmart to Acquire Vizio for $2.3B; Here’s Why This Deal is Significant

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

by Leave a Comment

Did the 2016 Presidential Election Impact Consumer Trust?

Ask any marketing professional, the last ten years have brought a dizzying array of all-new Photo of shoppersadvertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.

So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.

You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Huge Growth in Q4 Branded Video Views for Electronics; Are You Using This Tool?

by Leave a Comment

Visible Measures logoIn a new report from research firm Visible Measures and reported on by eMarketer, views of branded videos in the fourth quarter last year jumped an impressive 50% in the year-over-year (YoY) period and an even more impressive 60% as compared with third quarter results. In looking over the report, we couldn’t help but notice that the industry that earned the greatest share of this dramatic growth was electronics.

This made us wonder – are you using this tool? See more on the research below… [Read more…] about Huge Growth in Q4 Branded Video Views for Electronics; Are You Using This Tool?

Super Bowl Ads – Most Were Not So Super

by Leave a Comment

SuperBowlLogo<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super