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What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

January 19, 2017 by Ted Leave a Comment

Did the 2016 Presidential Election Impact Consumer Trust?

Ask any marketing professional, the last ten years have brought a dizzying array of all-new Photo of shoppersadvertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.

So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.

You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Filed Under: Consumer Trends, Marketing, Media, News, Pivot Point, Promotions, Research, Social Media, Statistics, Strategy, Survey Tagged With: advertising, consumers, content marketing, digital media marketing, email marketing, eMarketer, marketing, social media marketing, trust

Huge Growth in Q4 Branded Video Views for Electronics; Are You Using This Tool?

February 25, 2014 by Ted Leave a Comment

Visible Measures logoIn a new report from research firm Visible Measures and reported on by eMarketer, views of branded videos in the fourth quarter last year jumped an impressive 50% in the year-over-year (YoY) period and an even more impressive 60% as compared with third quarter results. In looking over the report, we couldn’t help but notice that the industry that earned the greatest share of this dramatic growth was electronics.

This made us wonder – are you using this tool? See more on the research below… [Read more…] about Huge Growth in Q4 Branded Video Views for Electronics; Are You Using This Tool?

Filed Under: Brands, Marketing, News, Research, Strategy Tagged With: advertising, video

Super Bowl Ads – Most Were Not So Super

February 9, 2012 by tjgreen82 Leave a Comment

SuperBowlLogo<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super

Filed Under: Brands, Marketing, Strategy Tagged With: 3D, Act of Valor, Acura, ads, advertising, Anjelica Huston, Audi, Awake, Best Buy, BMW, Borat the Dictator, Bridgestone Tire, Cadillac, CareerBuilder, Cars.com, Chevrolet, Chevy, Chrysler, CR-V, Dog Strikes Back, Doritos, Dr. Seuss, Droid, E*trade, Fiat, Ford, formulaic, Galaxy Note, GI Joe, Giants, Glee, GoDaddy.com, Hollywood, Honda, Hyundai, It's Halftime America, John Carter, Kia, Lexus, Motorola, NFL, NSX, PETA, Razr, Safe House, Samsung, Silverado, Star Wars, Steven Spielberg, Super Bowl, the Avengers, the Lorax, The Voice, Toyota, Transformers, Volkswagon, VW, Word with Friends

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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