What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

Startup TRXio Joins HTSA to Drive Growth

Startup software provider TRXio announced this week that it has joined Home Technology Specialists of America (HTSA) and fully participated in the organization’s Fall Conference last month in Chicago. The move is seen as another step on the road to … Continue reading

TiO Announces CEDIA Show Giveaway

Partners with KEF on Exciting Daily Drawing Turn it On (TiO), Anuva Automation’s savvy and simple smart-home automation solution, announced today that it will have an exciting giveaway at next month’s CEDIA show in Dallas, TX. The company has partnered … Continue reading

DTS Partners with ProSource for National Play-Fi Marketing

ProSource, a national dealer buying group, announced this week that it has cut a deal with DTS Inc.,  to partner in marketing and promoting its Play-Fi wireless music system products. DTS, which announced an expanded roster of Play-Fi participating manufacturers … Continue reading

Michigan Rep Says Betting on Retail Sales Teams is Always a Good Gamble

Rep Firm Holds Casino Night for Major Retailer’s Sales Staff – Everyone Wins, Especially the Sponsors Walled Lake, Michigan-based sales representative company QMI, Inc. (The QMI Group) held a Casino night on Sunday, August 23rd for the sales staff of … Continue reading

TiO Gets Down to Business; Launches ‘Grow Your Business Tour’

The folks at Anuva Automation, maker of the TiO wireless home automation solution, are getting their act together and taking it on the road – launching what they call the “Grow Your Business Tour” for dealers around the country. Kicking … Continue reading

Gibson Brands Goes ‘Back to the Future’ to Celebrate 120 Years

Gibson Brands took advantage of the Consumer Electronics Show in Las Vegas to make a bit of a show of their own to celebrate 120 years in business. The company, which serves up 23 different brands of musical instruments, professional … Continue reading

What’s Better Than a Warranty? The DaVinci Group Announces WarrantyPLUS

>Strata-gee SCOOP< The DaVinci Group announced today a significant upgrade to its warranty program – already one of the best overall warranty programs available. Currently, the company offers 2-years parts and labor on all wireless products, 5-years parts and labor … Continue reading

Klipsch Hopes to Add a Little Luck to Their Team

Klipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand. … Continue reading

With Expo Just Days Away, NY Rep Announces Addition of Joe Kane Seminar

Audio Associates, a prominent New York Metro and Mid-Atlantic sales representative company, announced that it will offer a seminar from well-known video specialist Joe Kane of Joe Kane Productions to the line-up at its upcoming dealer Expo scheduled for August … Continue reading