Strategy in TECH...
Creston, one of the industry’s largest and most respected brands of control and automation solutions for the residential and commercial channels, is holding their Crestron NEXT virtual event next week – and it looks extremely interesting. Taking place over two days – September 15 & 16 (yes, during CEDIA’s virtual show), there are two versions: residential and commercial.
Here’s a dilemma…imagine you make a product that is so good that it may be your peak achievement. It’s built solidly with great technology, sounds great, and works today…and for many years of tomorrows-to-come. Your engineers forgot to build in “planned obsolescence” where the product will “automatically” require upgrading a few years down the road. In fact, it’s built so well, you put an industry-leading 20-year warranty on it!
How do you get owners – who are, for the most part, blissfully enjoying this product for years and years – to upgrade to the latest version with even newer and better technology? It is a conundrum that Bryston faced…and has now solved…by offering an easy upgrade program for owners of their famous 4B amplifiers.
Outlaw Audio, a direct-to-consumer (D2C) marketer of specialty electronics and speakers, is running a new type of promotion – one that may be totally in tune with the COVID-19 dominated world of today. Now, consumers making a qualifying purchase from Outlaw Audio can receive a number of high quality N95 masks included with their order for free.
Williams Sonoma launches a fun line of kitchen countertop appliances designed like popular Star Wars characters. These definitely should be on the top of your gift list for the person in your life who likes to cook…and loves Star Wars.
At the urging the industry minister of Japan, the country’s Fair Trade Commission will look at a new program announced by Amazon Japan that some suggest may be anti-competitive in nature. Depending on the Commission’s findings, Amazon may be forced to abandon the idea, which is a form of a consumer rebate program.
Emerald Expositions’ stock nose-dived 19% in early afternoon trading last Thursday as the company released its third quarter fiscal results and announced that David Loechner has resigned as the company’s President and CEO. Current CFO Philip Evans takes over as Interim President and CEO.
Emerald Expositions Events, Inc. (stock symbol: EEX) reported last week that attendance at CEDIA Expo 2018, the first Expo run totally by Emerald Expositions employees, had an attendance of “more than 20,000 home tech pros” or flat as compared to their announcement of “more than 20,000 home tech professionals” at the event last year.
Monoprice, the company most successful at pursuing a low-price, cut-rate strategy in regards to cables, adapters, and accessories, and the bane of many upscale cable companies in the consumer electronics space, has continued to grow and expand, now adding housewares and home goods to their growing assortment.
Monster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands a king’s ransom in fees for advertisers, reportedly $5 million for a 30-second spot according to Sports Illustrated. Monsters ad? A full 60-second spot.
Ask any marketing professional, the last ten years have brought a dizzying array of all-new 
advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
