Here’s a dilemma…imagine you make a product that is so good that it may be your peak achievement. It’s built solidly with great technology, sounds great, and works today…and for many years of tomorrows-to-come. Your engineers forgot to build in “planned obsolescence” where the product will “automatically” require upgrading a few years down the road. In fact, it’s built so well, you put an industry-leading 20-year warranty on it!
How do you get owners – who are, for the most part, blissfully enjoying this product for years and years – to upgrade to the latest version with even newer and better technology? It is a conundrum that Bryston faced…and has now solved…by offering an easy upgrade program for owners of their famous 4B amplifiers.
High-end manufacturer Bryston announced the launch of a major new line of amplifiers – they call it their “Cubed” Series – at CES in Las Vegas this week. This new line replaces their respected “Squared” Series launched back in 2009 and embodies the latest technological breakthroughs from the company’s continuing research.
