Strategy in TECH...
Sonance announced today that it has made tremendous progress in building out its new company-direct sales structure for the residential channel in Canada. Within days of launching the shift away from a national distributor based approach to an HQ-driven network, the company says it has already signed up multiple new manufacturer sales representative firms in key Canadian regions.
AudioControl, a manufacturer of specialty automotive and residential audio gear popular in the custom integration channel, announced this week the appointment of Fielder Marketing as its manufacturers sales representative firm for Northern California and Northern Nevada. Considered an important region for the company, AudioControl made the announcement which is effective immediately.
Bryston, one of the top high-end electronics and loudspeaker brands, announced the appointment of two new manufacturer sales representative organizations. The company says it has appointed Fielder Marketing for Northern California and Northern Nevada; and Nova Marketing for Minnesota, North & South Dakota, and western Wisconsin.
On Monday, two well-known and highly regarded manufacturer sales representative firms in Northern California announced they were joining forces by combining their respective operations. Fielder Marketing, based in Reno, Nevada is acquiring Rich Jackson A/V, based in Alameda, California.
Sources are telling Strata-gee that movie media server specialist Kaleidescape is undergoing a new round of turmoil, terminating manufacturer sales representatives and executives. Reports from multiple sources indicate the company is undergoing some type of transformation. However, details are sparse as to just exactly what is transpiring there. I asked Kaleidescape for comment and they responded.
Sonance announced last week that it was transitioning its business model in Canada from one centered around a distribution model with an in-country partner responsible for all sales and servicing in the country to a new direct one where Sonance HQ will directly handle all sales and service of its products there. This week, we learn that the company has appointed a new National Sales Manager for Canada, responsible for implementing this new business model, building an all-new sales team, and managing their sales operations there.
That new executive is Toronto-based sales professional Brad Middleton.
Two major manufacturer sales representative firms serving the Southeast region have merged to create a massive agency that they say is the largest representative firm servicing the Southeastern United States. The two firms are High-Tech Network based in Marietta, GA and Coresential, Inc. Residential Division based in Charlotte, NC.
Atlantic Integrated, a leading specialty manufacturer sales representative firm in the New York Metro market, announced last week that they have expanded their organization in order to help maintain their superior level of service as their business continues to grow. To help them address this expansion, they have appointed the newly-added Justin Zuber as Sales Manager.
Premium networking systems and services specialist WhyReboot announced this week that they have set up a national network of independent specialty manufacturers sales representatives. The company has appointed nine top rep firms across the country, expanding their local presence for both sales and support.
In a post yesterday, I suggested that the evidence seemed pretty clear – this year, attendees would find a very different CEDIA Expo. Today, the opening day of the event has seen a few videos and photos uploaded on Facebook, YouTube and other social media sites which seem to suggest that this is indeed a very different Expo.
