Strategy in TECH...
Well-known Denver, CO-based custom integration dealer ListenUp announced that it has acquired Timberline Audio Video based in Loveland, Colorado. This is now the fifth location for the company as it continues to grow its regional footprint, expanding its ability to serve even more clients throughout Northern Colorado and Southern Wyoming.
Redwood Marketing, Inc. announced the dates and plans for this year’s CI Expo 2025, taking place at a new, expanded venue at the Doubletree Hotel at the Club in Pleasanton, CA. The Expo is scheduled for May 29, 2025, and will offer new upgraded features such as multiple upscale outdoor vignettes, an expanded exhibit space, a new program, and more participating brands.
Premium Audio Company (PAC), a subsidiary of Voxx International Corporation (Nasdaq: VOXX) and soon to be a subsidiary of Gentex Corp. (Nasdaq: GNTX), announced that it is entering into a “strategic partnership” with the National Alliance of Trade Merchants (NATM). PAC calls NATM “a leading national buying co-op of top independent retailers in the United States.” The move appears to be a pretty transparent effort to replace sales volume lost when major buying group ProSource dropped all PAC brands from its list of supported products.
Is this new partnership a good alternative? Read on…
Daisy, the new national brand that is both acquiring and franchising custom integration businesses, announced today that it celebrated the Grand Opening of its newest franchise location in Ocala, Florida on January 25th. This new location, owned and operated by Bert Herrero, joins the ever-expanding Daisy universe.
But wait! That name…Bert Herrero…sounds familiar. Isn’t he already a part of the Daisy organization?
In the wake of its acquisition by Bose last November, I have learned that there has been a significant shift in McIntosh’s go-to-market strategy. Multiple sources are reporting that McIntosh Group has terminated all independent manufacturer sales representatives. This move appears to contradict statements made by a Bose executive during the original announcement of its acquisition of McIntosh in November.
It was a cool fall morning as I headed into New York City for a meeting that I’d been anxiously anticipating for weeks. The skies were gray and rain was definitely threatening, but nothing could dampen my interest in meeting with one of the newest key executives already exerting significant influence in our industry – Hagan Kappler, CEO of Daisy.
Strata-gee has learned that the popular Integra AVR model DRX 3.4 is now available at NY retail & online dealer Adorama. While Adorama was previously selling Onkyo- and Pioneer-branded models, the addition of this Integra unit appears to be an entirely new development. Not only that, but the consumer deal website Slickdeals has a special deal on the DRX 3.4, with a 50% discount, via a link to purchase at Adorama.
On Tuesday this week, a previously announced program being offered by Snap One – now Resideo – has begun. This program, called Control4 Connect, is a mandatory program that requires all integrators to connect all new client installations of Control4 products directly to Snap One’s central station for future software updates and data collection.
It is a new kind of transactional connection that establishes a direct relationship with the client for direct-to-user system updates and base-level client support supplied – not by the local integrator – but by Control4 support.
Like many companies, Snap One brands are the subject of several discussion Groups on Facebook, some run by the company and others run by third parties. In the days following their recent announcement of existing program changes, new program mandates, and new optional programs, many dealers took to Control4-related groups on Facebook to protest the changes immediately, vociferously, and even (in a few cases) profanely. It was an outpouring of emotion that group admins and participating Snap One executives like G Paul Hess and others struggled to stay on top of.
Snap One executives told the dealers in the group of an upcoming webinar in which the company plans to explain everything regarding the program changes to their dealers.
Days after Snap One announced a major program initiative in an effort to change the integration industry business model, the company held a media presentation in which 5 members of the 23-member Control4 dealer advisory panel that helped the company design the program were made available to select members of the media for a short question and answer session. This was organized by Snap One specifically because I had asked to speak with the panel. How do I know that was the reason for this media opportunity? Because company executives told the media that I was the reason they chose to hold this event. This may, or may not, have endeared me to the other media.
