Strategy in TECH...
Just last week I was an invited guest to an event that I wasn’t entirely sure would be all that exciting – yet another Zoom meeting in a year full of Zoom meetings. Or so I thought. My invitation came from industry powerhouse Savant, who wanted to host me on a virtual tour of their new Experience Center in Manhattan. Boy!…am I glad I agreed to participate….
On Tuesday, SnapAV announced that it has inked an agreement with Onkyo Corporation to become the exclusive distributor of the company’s Integra brand for the countries of Australia and New Zealand. SnapAV says this new appointment will take effect on February 1, 2021.
High end audio manufacturer Rega Research has appointed The Sound Organisation as its authorized distributor for Canada. Based in Arlington, Texas, The Sound Organisation is a well-known distributor of fine high-end, high-performance specialty audio brands and has been Rega’s U.S. distributor for two decades.
Here’s a dilemma…imagine you make a product that is so good that it may be your peak achievement. It’s built solidly with great technology, sounds great, and works today…and for many years of tomorrows-to-come. Your engineers forgot to build in “planned obsolescence” where the product will “automatically” require upgrading a few years down the road. In fact, it’s built so well, you put an industry-leading 20-year warranty on it!
How do you get owners – who are, for the most part, blissfully enjoying this product for years and years – to upgrade to the latest version with even newer and better technology? It is a conundrum that Bryston faced…and has now solved…by offering an easy upgrade program for owners of their famous 4B amplifiers.
U.K. based high-end electronics manufacturer Chord Electronics has selected The Sound Organization, of Arlington, TX, as its importer and distributor for the North American market. The move follows the termination of their previous distributor, Bluebird Music who is said to have represented the line for 20-years.
Sony Electronics Inc. announced that it has appointed Jeff Goldstein as head of sales for the custom integration channel. Goldstein, who is said to have a multi-decade career at with the company and who is well versed in the custom channel will continue to build on the brand’s success with this channel.
Bose Corp. announced earlier today that it will close a total of 119 Bose retail stores as a response to changing retail purchasing trends. The locations to be closed represents their entire retail footprint in North America, Europe, Japan, and Australia.
CEDIA announced on Wednesday that it has hired Robert Keeler to join the organization as its new Senior Director of Sales, Sponsorships, and Partnerships. Keeler is ex- a lot of well-known companies in this industry and he takes on a primary sales responsibility at the trade association.
I had barely lit up the pixels with my post on Nortek’s holiday termination of their remaining independent sales representative groups, when I began hearing from a number of other sources about high-end specialty brand Bryston terminating their rep force as well. It’s like a New Year’s assault on sales representative groups…and they aren’t happy about it…
New research put out by the National Association of Realtors looks at the impact of technology on the real estate market. In particular, the study, called Real Estate in a Digital Age, contemplated how technology has impacted the buying process – and how different generations of buyers use technology when looking for a home.
