Strategy in TECH...
Digital Projection, Inc. (DP), a leading video technology provider, announced this week that it will withdraw its participation in CEDIA Expo 2021, as well as all large, in-person tradeshows for the remainder of 2021. While DP says they enjoy meeting face-to-face with “customers, partners, and friends,” the ongoing COVID-19 pandemic has forced them to reexamine the risks of such events and led to this decision.
Screen Innovations (SI) announced this week that it has hired Michael Bridwell as its Vice President, Sales and Marketing, a newly created role for the company. Bridwell’s appointment is effective immediately, and he is said to be already at work helping to create “unmatched experiences for SI’s present and future customers.”
We saw many presentations at the 2015 CEDIA Expo in Dallas, but one stood head-and-shoulders above the rest – Digital Projection’s Insight 4K projector demo. Not only was the product line smokin’ hot, the company retained video expert Chris Chinnock of Insight Media who offered a very educational presentation on the key elements of projector performance, elements to which we often don’t pay enough attention.
Sapphire Marketing, a well-known manufacturer’s sales representative company focusing on the commercial and residential integration channels in the Northeast, held their sixth dealer “RoadShow” in mid-town Manhattan on Thursday and Friday of last week. We had the good fortune of being invited to attend the event courtesy of our friend Dawn Allcot of Crestron’s PR department…and we’re glad we went.
Then Custom Electronic Design & Installation Association (CEDIA) today released attendance data from last week’s Expo in Indianapolis, IN and it was a mix of good news and bad news. Let’s get the bad news out of the way first. Total attendance at the event came in at 16,900, down 4 percent from last year’s attendance of 17,600. This figure is also the lowest recorded attendance since 2001, coming in 1.8 percent under that year’s attendance level of 17,200.
