Strategy in TECH...
Late last week, Emerald Expositions, now part of Forge, announced that the 2026 CEDIA Expo had a “verified attendance” of 9,653 people. The company put out a press release in which it called the tally “almost 10,000” attendees. However, this result is around 14.4% lower than the 11,270 attendees at CEDIA Expo 2025, which was also held in Denver, CO.
What does this mean for the future of the CEDIA Expo event?
The Custom Electronic Design and Installation Association (CEDIA), in connection with the CEDIA Expo 2026 (now owned by Apollo Global Management and managed by Forge), announced a series of Smart Home Awards for 2026. The tagline or theme for this contest was “Beyond What You See,” which was intended to suggest that these awards “captured the outstanding achievements in innovation, technical excellence, and design.”
A panel of judges assembled by the association considered all candidates’ entries and rendered their decision, with awards presented at a ceremony that took place at CEDIA Expo 2026 in Denver last week. In this post, I will highlight those winners I feel deserve even greater recognition.
This week, the Custom Electronic Design and Installation Association (CEDIA) unexpectedly announced that CEO Daryl Friedman would retire from the organization in 2027. No reason was offered for this unexpected retirement…and no specific date in 2027 when Friedman’s retirement was to be final was provided.
On Wednesday, the Custom Electronic Design & Installation Association (CEDIA) announced the roster of new members joining the Global Board of Directors after a “slate” vote by members recently. The trade association also announced a historic first – for the first time in its history, a woman has been selected as Chairperson of the organization.
The past couple of years there’s been a lot said about the value and effectiveness of CEDIA Expo. While some of the criticisms may be valid, it does not mean that industry professionals should skip the event because its usefulness has passed.
Here are my thoughts on some of the powerful, but intangible, benefits of attending our industry’s most important trade show.
Emerald Expositions, part of Emerald Holdings, Inc. (NYSE: EEX) and owners of CEDIA Expo and CEPro, has reported that final attendance at CEDIA Expo 2025, “the premier event for the custom systems integration industry,” establishes it was yet another year of declining participation. This rather sobering news is consistent with feedback I received from several exhibitors at the event this year – almost all of whom told me that attendance was noticeably off, with several saying it was significantly down from last year.
Now we know with certainty, even with Emerald’s attempt to hide the real attendance figures, that attendance at Expo 2025 was in fact appreciably below attendance at Expo 2024 last year.
The night before CEDIA Expo 2025 opened, CEDIA, the trade association, held a “Town Hall” with members on the subject of partnering with the National Kitchen and Bath Association (NKBA). Actually, the organization’s formal announcement of this event said it was to “debut and discuss brand-new joint research between the two organizations.” But actually, it was setting the membership up for the Association to propose a new relationship between the organizations.
It was a proposal that did not appear to resonate with some in the audience at the Town Hall.
Another CEDIA Expo has come and gone, and the version this year, Expo 2025, had its share of disappointments, minor advances, AND pleasant surprises from several companies. In this post, I will share a brief synopsis of the items I saw that caught my attention. Many of these will be the subject of a more extensive article later, but this gives you an overview of some of the items I found interesting.
CEDIA Expo 2025 wrapped last week, and show-owner Emerald Exposition’s Group Vice President Jason McGraw gave the event a solid thumbs up. In an email to Strata-gee, McGraw told me that, “All reports we’ve received from exhibitors have been positive and we’ve had a very successful rebooking for next year’s show.” But my survey of exhibitors and attendees – and my own observations – uncovered some dark and disturbing undercurrents that – absent any corrective action – portend a troubling future for the event.
The 8K Association (8KA) is pulling out all of the stops to brightly project awareness of the growing 8K resolution ecosystem to all corners of the Colorado Convention Center in Denver, Colorado, during CEDIA Expo 2025 running from September 4-6, 2025. To do this, the association will employ a multi-faceted presentation and communication strategy that promotes the entire ecosystem from content creation and production to distribution, integration and viewing in the home.
