Strategy in TECH...
In the days leading up to the recent CEDIA Expo in Dallas, Nationwide Marketing Group, one of the largest buying groups in the U.S., announced that former ProSource VP Andy Orozco would be joining Nationwide as its Senior Vice President of Custom Integration. That news grabbed my attention as it came less than a year after Nationwide’s acquisition of one of the top custom integration buying groups, Azione Unlimited, back in October 2021.
Azione Unlimited announced on Wednesday that it will hold its 2016 Fall Conference at the Monte Carlo Resort in Las Vegas, NV, from October 18-20. The event, called “Veridic Vistas,” will include a full agenda guiding the three-day conference.
AudioControl, a Seattle, WA-based manufacturer of home and mobile electronics solutions, announced this week that it has joined the Azione Unlimited group. The company says it is focused on “innovative, industry leading theater and audio products that provide custom integrators with performance-audio solutions across the residential and commercial markets.”
Azione Unlimited, a national buying group of specialty retailers and integrators, said today it has added several lines of products from the Core Brands’ stable of brands to its mix. The Core Brands lines added include BlueBOLT, Furman, Panamax, and Xantech.
Azione Unlimited, a retail buying group of custom integrators, announced today that it has partnered with Sony Corp. to offer its line to Azione’s nationwide membership. The group will carry products from Sony’s AV specialty and custom integration channel division.
Spring Deck LLC, a start-up company that offers a new sales presentation solution for integrators, announced this week that it has cut an exclusive partnership deal with Azione Unlimited, a national buying group of dealers and integrators. According to Spring Deck, the deal makes its app and service instantly available Azione members…and at a specially discounted price.
Azione Unlimited, the retail buying group, announced this week that they have added Kaleidescape to their roster of vendors supporting the organization. According to their vendor listing on the groups website, this now brings their roster to 40 vendors with direct relationships, as well as more available through distributor partnerships.
Azione Unlimited, a buying group consisting largely of custom integrators and retailers announced this week that it had reached the ripe old age of 2-years-old. The now toddling group was launched by Richard Glikes shortly after he left his stint at yet another retail buying group, HTSA. When Azione was launched, some questioned its viability, but this announcement goes a long way towards putting those questions to rest.
Yesterday, we reported on an unusual flare-up involving Azione Unlimited, VIA International, and the Home Technology Specialists of America (HTSA) – initially fueled by a press release from Azione that announced VIA was resigning all buying groups. In the wake of this announcement, we contacted both VIA and HTSA, who suggested that Azione’s release was not accurate.
The new retail buying group Azione Unlimited announced today that VIA International – a new mega-integrator made up of six separate integration companies merged into one – has resigned from all buying groups, effective October 1st. The announcement caught our eye as it was only tangentially about Azione (who lost two members as a result), yet offered assertions about VIA’s actions with no apparent participation from anyone at VIA.
