Strategy in TECH...
Azione Unlimited, part of the Nationwide Marketing Group family of dealer buying groups, announced on Wednesday that it was naming well-known Azione executive Patrick McCarthy as Interim Director. McCarthy steps in as the operational head of the organization – the position recently vacated by the retiring Richard Glikes, the founder of Azione Unlimited.
At the recent 2024 Oasys Summit, I had the opportunity to meet with top Nationwide Marketing Group executives who were all directly involved in the birth of the Oasys Residential Technology Group, as well as the greater strategy of the Nationwide Drive to 1,000 initiative. I spoke with Dean Sottile, Andy Orozco, and Hank Alexander, each of whom offered interesting insights and perspectives on the progress of this grand adventure they have collectively embarked upon.
Frank Sterns, a well-known and highly regarded (some would say renowned) industry executive, has been retained to consult on custom integration matters with Nationwide Marketing Group. Clearly a sign of just how serious the large diversified Nationwide organization is about targeting custom integration, Sterns brings a wealth of Grade A experience as a leader in the custom integration space.
Azione Unlimited, a division of Nationwide Marketing Group, announced this week that its founder, president, and chief creative officer Richard Glikes has exited the custom integration buying group, effective February 1. Glikes has been running the show at Azione for twelve years now and the group says he will still be involved in providing “strategic guidance” on an ongoing basis as Chairman Emeritus, but has withdrawn from day-to-day operations.
Last week, I was invited to attend the inaugural OASYS Spring Conference at the Embassy Suites Hotel in Nashville, TN, aka Music City. Formerly known as HTSN (Home Technology Specialists of Nationwide), the group has been rebranded and infused with new energy as Oasys Residential Technology Group. This spring gathering was its inaugural event launching a new brand, a new operating process, and – I have to say – a new attitude.
It was an eye-opening experience that helped me realize just how serious Nationwide is at cementing Oasys as the bedrock foundation of its buying group dominance.
Home Technology Specialists Nationwide (HTSN), part of the Nationwide Marketing Group’s stable of dealer/integrator buying organizations, announced today that it is rebranding its group, signifying an all-new image and an expanded mission to welcome an underserved class of dealers as part Nationwide’s “path to 1,000” members. HTSN will now be known as Oasys Residential Technology Group (ORTG).
On Thursday, Azione Unlimited wrapped up its spring conference, this year known as the Didactic Dovecote in the Desert, which took place in Scottsdale, AZ from March 7th to March 9th. Although this is the first Azione event I have personally attended, it was an impressive display of solidarity, sharing, learning, and planning with a lot of enthusiastic participation by the organization’s members and vendors.
Perhaps most importantly, as part of the Nationwide Marketing Group’s family of companies, the association announced two major new initiatives: the Azione Academy, an online self-paced education program; and the Drive to 1,000 collective membership drive. This initiative by Nationwide is their plan to drive collective group membership to 1,000 members overall.
In the days leading up to the recent CEDIA Expo in Dallas, Nationwide Marketing Group, one of the largest buying groups in the U.S., announced that former ProSource VP Andy Orozco would be joining Nationwide as its Senior Vice President of Custom Integration. That news grabbed my attention as it came less than a year after Nationwide’s acquisition of one of the top custom integration buying groups, Azione Unlimited, back in October 2021.
Nationwide Marketing Group (Nationwide) continues to hit the accelerator pedal as it seeks to build upon its plans to expand the custom integration segment for the group, first indicated when it acquired another CI-centric group, Azioned Unlimited, back in October of 2021. Now Nationwide is announcing that Andy Orozco, a former top (and long-time) executive with ProSource, has joined the organization as its Senior Vice President of Custom Integration.
Home Entertainment Source announced today that it has added a total of fourteen new members during the time period of November 2012 to February 2013. A large class of new additions, the group says they had a strong finish for 2012 and kicked of 2013 with serious momentum. The buying group says they are now a total network of 500 dealers strong.
