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Andy Orozco

For Nationwide Groups Azione, Oasys, and Ellipsys…What Will 2025 Bring?

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Nationwide MG CI Groups Oasys, Azione Unlimited, and Ellipsys

Part 2 of My Conversation with Nationwide MG’s CI Division

Note to Reader: This post is the second part of a two-part series. In Part One, each of the directors of the three operating buying groups in Nationwide’s CI Division shared the details of their individual and group progress in 2024. You will want to read – or reread – that post first, as it helps Part Two make more sense.

Nationwide Marketing Group’s Custom Integration (CI) division made serious progress in 2024 as part of the organization’s ambitious Drive to 1,000 plan – seeking to build a collective CI membership of 1,000 dealers strong. In my previous post, the executives instrumental in achieving that progress – Andy Orozco (Nationwide’s Senior Vice President of Custom Integration), Patrick McCarthy (Executive Director, Azione Unlimited), Hank Alexander (Executive Director, Oasys Residential Technology Group), and Chris Whitley (Executive Director, Ellipsys Commercial Technology Group) – shared the highs and lows of building a business the likes of which we’ve never before seen. Now they share their plans for 2025…

See more on NMG CI Division plans for 2025

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Fast Growing Nationwide Mktg Grp CI Div – Working the Plan Because the Plan is Working

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Teams meeting with Nationwide CI Division executives

Part 1 of 2 – 2024 Progress in Executing Custom Integration Growth Plan

It was March of 2023 when I began picking up on the buzz that something big was in the works in the buying group world. At the Spring members conference of Azione Unlimited, which had been acquired by and was now part of Nationwide Marketing Group, President and founder Richard Glikes introduced Azione members to a new initiative called the “Drive to 1,000.” Although not a lot of details were discussed at this event, clearly something big was in the works.

Now, a little over a year later, I met with the entire management team of Nationwide’s Custom Integration Group, including Andy Orozco (Nationwide Senior Vice President of Custom Integration), Patrick McCarthy (Executive Director of Azione Unlimited), Hank Alexander (Executive Director of Oasys Residential Technology Group) and Chris Whitley (Executive Director of Ellipsys Commercial Technology Group) to take stock of just what has transpired over the last year or so with the new, expanded family of groups that are all under the Nationwide Marketing Group umbrella.

Read more on Nationwide Marketing Group’s progress in the CI channel

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Nationwide MG Appoints a New(ish) Executive Director for Azione Unlimited

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Azione Unlimited's new Executive Director Patrick McCarthy

Nationwide Marketing Group, owner of a stable of high-performance dealer buying groups like Oasys, Ellipsys, and Azione Unlimited, announced this week that it has appointed Patrick McCarthy as the new Executive Director of Azione Unlimited. As you most likely know, McCarthy has been a long-time member of the group’s management since 2019 and has served as the Interim Director since June in the wake of Richard Glikes departing the group back in February.

Patrick’s new appointment is effective immediately, which is a good thing as the group is about to launch its Fall Conference, taking place this year in San Diego, CA from October 21st – 23rd.

See more on the appointment of Patrick McCarthy at Azione Unlimited

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Patrick McCarthy Steps into New Role as Interim Director of Azione Unlimited

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Azione Unlimited Interim Director Patrick McCarthy

Azione Unlimited, part of the Nationwide Marketing Group family of dealer buying groups, announced on Wednesday that it was naming well-known Azione executive Patrick McCarthy as Interim Director. McCarthy steps in as the operational head of the organization – the position recently vacated by the retiring Richard Glikes, the founder of Azione Unlimited.

Learn more about Patrick McCarthy as Interim Director of Azione

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Nationwide Execs Reflect on the Learnings and Achievements of the First Year of Oasys

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Photo from Oasys Summit 2024 in Austin, TX

At the recent 2024 Oasys Summit, I had the opportunity to meet with top Nationwide Marketing Group executives who were all directly involved in the birth of the Oasys Residential Technology Group, as well as the greater strategy of the Nationwide Drive to 1,000 initiative. I spoke with Dean Sottile, Andy Orozco, and Hank Alexander, each of whom offered interesting insights and perspectives on the progress of this grand adventure they have collectively embarked upon.

See excerpts of our conversation, edited for length and clarity…

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Highly Regarded Exec Frank Sterns to Consult on Custom Integration for Nationwide MG

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Frank Sterns, consultant to Nationwide Marketing Group

Frank Sterns, a well-known and highly regarded (some would say renowned) industry executive, has been retained to consult on custom integration matters with Nationwide Marketing Group. Clearly a sign of just how serious the large diversified Nationwide organization is about targeting custom integration, Sterns brings a wealth of Grade A experience as a leader in the custom integration space.

See more on Nationwide retaining Frank Sterns

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Richard Glikes Exits Azione Unlimited; Retains Chairman Emeritus Title

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Richard Glikes at the 2023 Spring Conference

Azione Unlimited, a division of Nationwide Marketing Group, announced this week that its founder, president, and chief creative officer Richard Glikes has exited the custom integration buying group, effective February 1. Glikes has been running the show at Azione for twelve years now and the group says he will still be involved in providing “strategic guidance” on an ongoing basis as Chairman Emeritus, but has withdrawn from day-to-day operations.

See more on the exit of Richard Glikes from Azione Unlimited

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Enthusiasm Builds at Inaugural Spring Conference; OASYS has Arrived

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Nashville downtown with Oasys logo

Last week, I was invited to attend the inaugural OASYS Spring Conference at the Embassy Suites Hotel in Nashville, TN, aka Music City. Formerly known as HTSN (Home Technology Specialists of Nationwide), the group has been rebranded and infused with new energy as Oasys Residential Technology Group. This spring gathering was its inaugural event launching a new brand, a new operating process, and – I have to say – a new attitude.

It was an eye-opening experience that helped me realize just how serious Nationwide is at cementing Oasys as the bedrock foundation of its buying group dominance.

See more on Oasys Residential Technology Group

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HTSN Becomes Oasys, Welcomes an Expanded Class of Dealers as Part of Nationwide’s ‘Drive to 1,000’

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HTSN is now Oaysis

Home Technology Specialists Nationwide (HTSN), part of the Nationwide Marketing Group’s stable of dealer/integrator buying organizations, announced today that it is rebranding its group, signifying an all-new image and an expanded mission to welcome an underserved class of dealers as part Nationwide’s “path to 1,000” members. HTSN will now be known as Oasys Residential Technology Group (ORTG).

Learn more about Oasys and Its expanding role

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Azione Unlimited Spring Conf. Shows Members Their Future is Unlimited

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Photo from Azione Unlimited's Spring Conference called the Didactic Dovecote in the Desert

Launches Two Major Initiatives Partnering with Nationwide

On Thursday, Azione Unlimited wrapped up its spring conference, this year known as the Didactic Dovecote in the Desert, which took place in Scottsdale, AZ from March 7th to March 9th. Although this is the first Azione event I have personally attended, it was an impressive display of solidarity, sharing, learning, and planning with a lot of enthusiastic participation by the organization’s members and vendors.

Perhaps most importantly, as part of the Nationwide Marketing Group’s family of companies, the association announced two major new initiatives: the Azione Academy, an online self-paced education program; and the Drive to 1,000 collective membership drive. This initiative by Nationwide is their plan to drive collective group membership to 1,000 members overall.

Learn more about the Azione spring conference…

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