Strategy in TECH...
Azione Unlimited announced today that it has partnered with Nationwide Marketing Group, a group representing more than 14,000 storefronts made up largely of appliance, furniture, and electronics retailers. While Nationwide may not be an immediately obvious choice as a partner for Azione, the custom integration specialist group maintains that it makes perfect sense as they say integrators must be able “to address all of their clients’ needs, no matter the room in the home.”
Jon Robbins, former President & CEO of now defunct Hi Fi House (Broomall, PA) and one of the first members of the Home Technology Specialists of America (HTSA), will become Managing Director of the organization later this month, taking control of an organization he helped build, Strata-gee.com has learned. Current HTSA managing director Bob Hana will stay on with the organization, with his activities focused more on marketing and operations, Robbins told us.
In a joint release this week from both Nationwide Marketing Group (NMG) and the Home Technology Specialists Association (HTSA), the partners announced the creation of a new entity that they call the Home Technology Specialists of Nationwide (HTSN). The announcement, that surprised many in the industry…and had some scratching their heads trying to see the fit…said that this new alliance will offer new business opportunities for their respective members and vendors. It also, largely due to the size of Nationwide, creates the “largest buying and marketing collaboration” in the industry.
