In a joint release this week from both Nationwide Marketing Group (NMG) and the Home Technology Specialists Association (HTSA), the partners announced the creation of a new entity that they call the Home Technology Specialists of Nationwide (HTSN). The announcement, that surprised many in the industry…and had some scratching their heads trying to see the fit…said that this new alliance will offer new business opportunities for their respective members and vendors. It also, largely due to the size of Nationwide, creates the “largest buying and marketing collaboration” in the industry.