Strategy in TECH...
CEDIA announced yesterday its keynote speaker for the upcoming CEDIA Expo 2022 show who appears to offer an interesting departure from past more directly technical keynote presentations. This year’s presenter is Greg Durkin, a marketing and data guy who comes from an entertainment industry marketing background and appears to have expertise in content curation and data analysis.
In a special briefing for the media, new CEDIA Vice President of Education and Training Amanda Beckner revealed the organization’s upcoming program for this year’s CEDIA Expo coming this Fall. It was instantly clear that Beckner, formerly involved with AVIXA education, completely understands both the importance of and the unique demands of education in a technical association.
It was also clear that the Association is taking a fresh look at ways to elevate CEDIA’s education to the next level. And that is a good thing.
When Daryl Friedman was hired to become Global President and CEO of CEDIA, he was already aware of the fact that the organization was facing some heavy challenges and really needed someone ready to roll up their sleeves and get to work. It was a challenge he says he was both ready for and was uniquely qualified to address, based on his previous association experience. Then he went to work digging up more evidence of the challenges ahead.
In order to get a sense of Friedman’s thinking and process, I spoke with him via Zoom for nearly an hour. It was a wide-ranging discussion on many key issues for an association that I’ve had some issues with over the years. This article is Part 2 of that interview.
In a Zoom interview last week, I sought to take more of a measure of the man who now runs CEDIA, its new Global President and Chief Executive Officer Daryl Friedman. We first met, and I first told you about Friedman, back when his selection was first announced to the world just a little over 100 days ago. Friedman was in a series of round-robin press interviews and we only had a few minutes to interact. Now, 106 days later (at the time of this interview) he’s traveled the country, gotten his feet wet, and had much more depth of thoughts to share with Strata-gee readers.
