Selling a Vision Rather than Briefing Members w/Data
CEDIA held its annual member meeting just a couple of weeks ago in mid-December. The version offered this year was decidedly different than those in the past. This is likely due to the professional association management style of the organization’s new Global President and CEO Daryl Friedman.
CEDIA and staff offered members a slick marketing package of largely pre-recorded content and carefully controlled live content. But was it too slick? Did it really brief members with a balanced picture of both the successes and the challenges that CEDIA is facing? Or was it just a form of advertisement for the association?